Summary
Date Posted: Friday, January 31 2025, Base Salary: Not Disclosed

JOB DETAILS:
Reporting to the Manager – Digital Marketing/Branding, the Tourism Promotion Officer-Digital Marketing/Branding will assist the Manager with implementing and managing online marketing campaigns and help drive audience engagement, increase brand visibility, and ultimately support the growth of tourism in Zambia.

Principle Accountabilities:
• Assist in managing and maintaining Zambia Tourism Agency’s social media accounts, including content creation, scheduling, and community management.
• Collaborate with the wider marketing team to develop high-quality and engaging digital content, including blog posts, social media posts, and email newsletters.
• Assist in creating and managing online advertising campaigns on platforms such as Google Ads and social media advertising.
• Contribute to maintaining and updating the Agency’s website, ensuring it remains up-to-date and provides superior user experience.
• Aid in optimising website content for search engines (SEO) and assist with paid advertising campaigns (SEM) to improve online visibility.
• Monitor and analyse digital marketing performance metrics, prepare reports, and provide insights to inform decision-making.
• Assist in researching industry trends, competitors, and audience preferences to enhance digital marketing strategies.
• Provide administrative support to the digital marketing team, including organizing meetings, tracking expenses, and managing digital marketing assets.
• Assist in creating high-quality marketing materials (online and offline) to promote Zambia’s tourism offerings.
• Collaborate with the design team or external agencies to create visually appealing graphics, infographics, and other design assets for marketing campaigns.
• Ensure consistency in brand messaging and adherence to brand guidelines across all marketing materials and channels.
• Assist in gathering market intelligence and conducting research on industry trends to inform branding strategies.
• Provide support in organising and promoting events and trade shows related to tourism and travel.
• Prepare reports on branding and marketing activities, including social media metrics and engagement data.
• Undertake effectively the dissemination of tourism information in the region to promote awareness.

Qualifications and Personal Attributes:
• Full Form V/Grade 12 School Certificate.
• Bachelor’s degree in Marketing, Communications, Digital Marketing, or equivalent.
• 3 years’ work experience.
• Must be a member of the Zambia Institute of Marketing (ZIM).
• Able to write technical and analytical reports.
• Computer literate.
• Strong interpersonal skills.

Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree

Job application procedure
Interested in applying for this job? Click here to submit your application now.
• Should you closely fit the above requirements and are interested in the position, kindly send your detailed CV and copies of educational and professional certificates (clearly stating in the e-mail subject line the position you are applying for) by / before 10th February 2025. Please note that only short-listed candidates will be contacted.

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