Deadline of this Job: 04 November 2022

JOB DETAILS:
Marketing Officer
Overview

CBMI Africa Ltd is a subsidiary of CBMI Construction Co., Ltd, a 60-year company for EPC Turnkey projects. CBMI’s businesses cover materials building, power generation, water works, environment protection, power transmission and transformation, energy saving transformation and other related fields. The projects undertook by CBMI are spread across different countries from Asia to Europe, the Middle East, Africa and Latin America. Here in Zambia, CBMI successfully constructed Lafarge cement plant, Sinoma cement plant and Cleanlime limestone plant.
CBMI Africa Ltd is seeking to recruit a qualified and experienced Marketing Officer to join our team.

Job Responsibilities
• To be in charge of business development and customer relationship management
• Manage and coordinate marketing activities to ensure we reach potential customers
• Plan and design marketing solutions that effectively promotes the company’s products and services
• Carry out market research to uncover new business opportunities
• Effectively gather market information and timely give feedback of relevant information to management
• Complete other tasks as assigned by management

Job Requirements
• Minimum of 5 years sales and marketing experience, having served some of those years in marketing of Roofing Materials in Zambia
• Should have a Bachelor’s degree/ Diploma in Marketing, Business Management or any related field
• Full Grade 12 certificate
• Must be proficient in Microsoft Word, Excel, PowerPoint and other related computer applications
• Must be a member of the Zambia Institute of Marketing
• Self-motivated with excellent verbal and communication skills
• Must be able to work under minimum supervision


Deadline of this Job: 31 October 2022

JOB DETAILS:
Digital Marketing Manager
Overview

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our client’s digital marketing campaigns across all digital channels.
You’ll be responsible for maintaining our client’s online presence and sales by working on various marketing campaigns. Your duties include researching, strategizing with other professionals and creating content (copy & visual) for successful campaigns. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams, and vendors to launch campaigns on time and on budget.
Digital Marketing Manager responsibilities include:
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintaining our client’s social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• Assisting with any other functions where the agency requires additional help
Responsibilities
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimizes user funnels
• Collaborate with clients
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEM Rush, Lighthouse)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of Web design development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Able to use creative tools such as Canva / Illustrator / Photoshop if required

Deadline of this Job: 21 November 2022

JOB DETAILS:
A&P Digital Marketing Coordinator
Company Description

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs.
Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.
Syngenta Crop Protection is headquartered in Switzerland.

Job Description
To develop, implement, track and optimize Syngenta Zambia digital marketing campaigns across all digital channels as well as supporting the SABA strategic goals.

Accountabilities
• Plan and execute all digital marketing, including Sales Force.Com (SFDC), marketing database, email, social media and display advertising campaigns, website database maintenance & update.
• Design, build and maintain our social media presence in all platforms.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.
• Create and manage brand dashboard to track performance both for SE and CPs.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal/external teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications
Critical Knowledge:
• BSc/BA Commerce, Marketing, Business – Chartered Institute of Marketing or Equivalent , MBA added advantage.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight)
• Working knowledge of consumer based research, insights and data analytics for brand positioning optimization.
Critical Skills:
• Strong analytical skills and data-driven thinking – excellent excel skills, ability to manipulate data and create models/simulations.
Critical Experience:
• Proven working 3 to 6 years’ experience in digital marketing/research insights/brand management.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Proven experience with managing the brand and dash board creation.
Other behaviours critical for the role:
• Excellent team player
• Honest and Sober
• Hard working and Personally driven
Critical Success Factors
• Excellent MS and digital marketing tools awareness.
• Passion for working with data/figures.

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