260 Brands is inviting applications from talented and results-driven professionals to join its Commercial Team.

Positions Available

Job purpose

The Assistant Marketing Manager supports the execution of Seba Foods’ marketing strategies and brand objectives to ensure strong market presence, consumer engagement, and sustainable growth across all product categories. The role is responsible for coordinating brand initiatives, marketing campaigns, and promotional activities, while ensuring that all efforts align with the company’s vision

Key responsibilities

Market Research Management:

• 4Ps (Product, Price, Place and Promotion), market share, trends etc. analysis on category of products, inclusive of competing brands.
• Consumer research: Buying & consuming behaviours, trends etc.
• Media research: Landscape, usage, consumption, trends etc. example – TV/Radio/OOH/Digital/Print etc.
• Identify opportunities in the category which involves forecasting consumer foresight and insights and any opportunities or threats emerging from the competitive or technology landscape.

Market Development Management: To assist the sales team to develop the untapped territories/markets.

• New market development – new markets, new wholesale, new retail, new channel of sales.
• New consumer development

Marketing Activities Management: ATL, BTL and TTL (Digital):

• ATL: Above the line
• Plan and execute ATL campaign – TV, Radio, OOH, Print Media.
• BTL: Below the line
• Market activation – Design and execute trade engagement programmes, sampling etc.
• Promotional activity – Conduct trade and consumer promotional activities.
• Branding – Come up with innovative ideas and executive to branding the trade outlets, traders, with POS (Point of Sales) materials.
• TTL: Through the line: Digital
• Awareness and engagement campaign in social media platforms. FB, INSTA, TIK TOK, YOUTUBE etc.
• Monthly report – All marketing activities reports to be presented on the 2nd/3rd working day of the 1st week of next month.
• All documentation to be done – quotation, PO, SRN/GRN, payment etc.

Market Visits and Works

• Monthly journey plan with objectives.
• Market visit and execute planned jobs.

NPD (New Product Development) Management:

• Develop and executive the launch of new products.
• Push strategy: Execute GTM (Go-To-Market).
• Pull strategy: Create demand addressing – Awareness, Engagement and Association.

3rd Party Management:

• Maintain relationships with distributing partners vendors and agencies to ensure collaboration in promotional activities, POSM.
• Design of creatives.

Equity and P&L Management:

• Brand wise P&L management: Prepare budget, execution and monitoring of expenses.
• Improve brand’s share of voice.
• Improve brand’s equity.

Business Needs Management: To meet the business needs as required.

• Achieve sales target, through marketing support.
• Achieve the brand profit.
• Achieve KPI.

• Supports the execution of Seba Foods’ marketing strategies and brand objectives.
• Coordinates brand initiatives, marketing campaigns, and promotional activities.
• Conducts market research including 4Ps analysis, market share, trends, consumer behavior, and media landscape.
• Identifies opportunities and threats in the market and competitive landscape.
• Assists the sales team in developing new territories and markets.
• Plans and executes ATL, BTL, and TTL (Digital) marketing campaigns.
• Designs and executes trade engagement programs, sampling, and promotional activities.
• Develops innovative branding ideas for trade outlets and traders with POS materials.
• Manages awareness and engagement campaigns on social media platforms.
• Prepares monthly marketing activities reports.
• Handles documentation for quotations, POs, SRN/GRNs, and payments.
• Develops and executes monthly journey plans for market visits.
• Develops and executes new product launches.
• Executes Go-To-Market strategies for new products.
• Creates demand for new products through awareness, engagement, and association.
• Maintains relationships with distributing partners, vendors, and agencies.
• Manages brand-wise P&L, including budget preparation, execution, and expense monitoring.
• Aims to improve brand’s share of voice and equity.
• Achieves sales targets and brand profit through marketing support.
• Achieves KPIs.

• Market research and analysis
• Brand management
• Marketing campaign planning and execution
• Digital marketing (Social Media, TV, Radio, OOH, Print)
• Trade marketing and activation
• New product development and launch
• Relationship management (vendors, agencies, partners)
• Financial management (P&L, budgeting)
• Communication and reporting
• Problem-solving
• Analytical skills

• Relevant qualifications (as per CV)