About Group MFI

Group MFI is a leading technology solutions provider with a strong presence across 18 countries in Africa. For over 40 years, we have empowered businesses with cutting-edge solutions in Technology, Document & Imaging, Commercial & Professional Print, and Banking Solutions. We collaborate with global brands such as Kyocera, Ricoh, Duplo, Huawei, Cisco, SAP, and Alcatel to deliver world-class innovations tailored to the African market.

As we continue to expand our footprint, we are seeking a Assistant Marketing Manager to help drive our brand forward. This is a high-impact role requiring both strategic thinking and hands-on execution to enhance MFI’s market presence and customer engagement across multiple regions.

Role Overview

The Assistant Marketing Manager will play a key role in developing and executing marketing strategies that build brand awareness, drive engagement, and generate business growth. This position requires a proactive, results-driven professional who is comfortable managing end-to-end marketing initiatives, from content creation and digital marketing to event management and partner collaboration.

This role is ideal for someone who has a learning mindset and thrives in a fast-paced, multi- country environment, understands the nuances of B2B marketing, and is eager to make a tangible impact.

Key Responsibilities

Marketing Strategy, Brand Development and Management

• Support the development and execution of marketing strategies aligned with business objectives.
• Ensure brand consistency across all marketing and communication touchpoints.
• Maintain the brand look and feel for quality and consistency for all physical assets.
• Work closely with country teams to adapt and localize marketing initiatives for diverse markets across Africa.

Content Development & Digital Marketing

• Get involved in management of content creation for physical and digital brand assets.
• Execute video marketing initiatives, including client testimonials, case studies, and product education content.

Event Management & Partner Engagement

• Plan, coordinate, and execute corporate and partner events and exhibitions, ensuring impactful brand representation.
• Oversee and execute all event logistics, including invitations, setup and branding, and post-event communications.

Communications & Public Relations

• Act as a key liaison between internal teams, external stakeholders, and media partners.
• Manage development of internal marketing communications, including newsletters and key business updates.
• Support PR initiatives and corporate storytelling to enhance MFI’s industry presence.

Market Research & Performance Analytics

• Conduct market research and competitive analysis to identify growth opportunities.
• Track and report on key marketing performance metrics to optimize campaigns and enhance ROI.
• Provide strategic recommendations based on data-driven insights

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of marketing experience, preferably in a B2B or technology-driven industry.
• Proven expertise in digital marketing, content creation, and event management.
• Strong project management and stakeholder engagement skills.
• Experience working across multi-country markets in Africa is an advantage.

Preferred Skills & Competencies

• Strategic yet hands-on and able to execute marketing initiatives with precision in a timely manner.
• Strong storytelling skills, with a knack for creating compelling content.
• Excellent understanding of digital marketing trends, analytics, and automation tools.
• Experience in marketing operations, video marketing and brand storytelling.
• French language skills (a plus, considering North & West Africa engagement).

Why Join Group MFI?

• Be part of a fast-growing, pan-African organization with international exposure.
• Collaborate with global technology leaders and drive high-impact marketing campaigns.
• Gain hands-on experience in modern marketing strategies, B2B storytelling, and digital engagement.
• Work in an innovative, fast-paced environment with significant opportunities for growth and career advancement.

• Support the development and execution of marketing strategies aligned with business objectives.
• Ensure brand consistency across all marketing and communication touchpoints.
• Maintain the brand look and feel for quality and consistency for all physical assets.
• Work closely with country teams to adapt and localize marketing initiatives for diverse markets across Africa.
• Get involved in management of content creation for physical and digital brand assets.
• Execute video marketing initiatives, including client testimonials, case studies, and product education content.
• Plan, coordinate, and execute corporate and partner events and exhibitions, ensuring impactful brand representation.
• Oversee and execute all event logistics, including invitations, setup and branding, and post-event communications.
• Act as a key liaison between internal teams, external stakeholders, and media partners.
• Manage development of internal marketing communications, including newsletters and key business updates.
• Support PR initiatives and corporate storytelling to enhance MFI’s industry presence.
• Conduct market research and competitive analysis to identify growth opportunities.
• Track and report on key marketing performance metrics to optimize campaigns and enhance ROI.
• Provide strategic recommendations based on data-driven insights

• Digital marketing
• Content creation
• Event management
• Project management
• Stakeholder engagement
• Strategic thinking
• Hands-on execution
• Storytelling
• Digital marketing trends
• Analytics
• Automation tools
• Marketing operations
• Video marketing
• Brand storytelling
• French language skills (a plus)

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of marketing experience, preferably in a B2B or technology-driven industry.
• Proven expertise in digital marketing, content creation, and event management.
• Strong project management and stakeholder engagement skills.
• Experience working across multi-country markets in Africa is an advantage.