Summary
Date Posted: Thursday, February 17, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Brand Communication Specialist
Job Purpose
Ensure that the marketing efforts of the company add the highest value to its business.

Key Responsibilities
Marketing
• Creative Strategy Development: brainstorming and developing ideas for creative marketing campaigns for multi-channels.
• Responsible for managing all social and digital media platforms,
• Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Reporting
• Prepare daily and weekly activity reports
• Google analytics acumen.
• Facebook Insights
• Campaign ROI reporting and analysis.
Cost Management/Budget
• Carry out a thorough OPEX analysis and provide recommendations into areas of possible reduction

Knowledge, Skills, Qualifications and Experience
Minimum Qualifications
• BSc/BA in marketing, communications or equivalent
• Driver’s License with over two years’ experience
Professional Membership
• Member of the Zambia Institute of Marketing (ZIM) or anyother relevant professional body
Minimum Experience
• 2 years’ experience in a sales and marketing related function. Preferably in telecoms industry

Competencies required for this Role
Key Knowledge
• Proven experience as marketing specialist or similar role
• Experience with Design web pages, brochures, logos, signs, books, magazine covers, annual reports, advertisements, and other communication materials.
• Good command of graphic design of communication materials using technology, including computer software programs. Adobe's Creative Suite: Photoshop, Illustrator, InDesign, and others. Showcase motion graphic design skill including 3D visualizations.
• Demonstrated experience with running campaigns and analytics on Facebook, LinkedIn, Instagram and web-based campaign.
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Knowledge of HTML, CSS and web development tools (e.g.,Dream weaver) desired
• Commercial awareness partnered with a creative mind

Key Skills
• Ability to network and persuade.
• Able to work effectively at all levels in an organization
• Identification of Customer Needs and Challenges.
• Must be a team leader and able to work collaboratively with and through others
• Ability to establish and maintain strong relationships
• Excellent active listening skills
• Exceptional communication skills – both written and verbal
• Well-organized and detail oriented
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google AdWords etc.)

Key Attributes/Competencies
• Uses discretion to complete assignments.
• Independently applies knowledge of technical practices and specialty area standards.
• Strong business acumen and understanding of organizational issues and challenges
• Provides guidance to others in work area breaking down information in a systematic/logical manner
• Cultivates good peer working relationship

Job Experience: No Requirements

Work Hours: 8

Level of Education: Bachelor Degree

Job application procedure
Click here to Apply Now

All Jobs

QUICK ALERT SUBSCRIPTION