ABOUT US

Beeline Telecoms Limited (Trading as ZedMobile) and its subsidiaries is a Telecommunications Company whose line of Business is selling Telecommunication products and services to consumers, Small and Medium Enterprises (SMEs) and corporates business and is incorporated in Zambia with its Head Office located in Lusaka, Zambia.

Role Requirement:

We are seeking a dynamic Brand & Marketing Manager to lead our brand development and marketing efforts. The ideal candidate will have a strong understanding of brand strategy, marketing principles, and consumer behavior. This role requires creativity, strategic thinking, and leadership skills to build and maintain a strong brand identity and drive business growth.

Role Overview:

As Brand & Marketing Manager you will lead brand and marketing efforts, crafting campaigns that boost brand and product awareness and drive customer engagement.

Key Responsibilities

• Developing and executing product and service marketing strategies
• Develop and implement brand strategies to position the company's products or services effectively in the market.
• Conduct market research and analyze consumer insights to identify opportunities for brand growth.
• Define brand guidelines, messaging, and visual identity to ensure consistency across all channels and touchpoints.
• Collaborate with cross-functional teams to develop marketing campaigns, product launches, and promotions.
• Monitor and evaluate brand performance, including awareness, perception, and market share.
• Manage brand budgets, forecasts, and expenses effectively.
• Build and maintain relationships with external partners, agencies, and vendors.
• Lead creative development, including advertising, packaging, and content creation.
• Stay updated on industry trends, competitor activities, and best practices in branding and marketing.
• Provide leadership and guidance to the marketing team, fostering a culture of innovation and collaboration.
• Manage all media release and media communication relating to brand and product/company releases and launches

Candidate Requirements

• Bachelor's degree in Marketing, Business, or related field.
• At least 5 years’ experience in brand management, marketing, or related roles
• Strong understanding of brand strategy, consumer behavior, and market dynamics.
• Creative thinking and innovative approach to brand development.
• Project management
• Media and communications management knowledge
• Knowledge of customer value management
• Knowledge of communications financial budget planning and management

• Developing and executing product and service marketing strategies
• Develop and implement brand strategies to position the company's products or services effectively in the market.
• Conduct market research and analyze consumer insights to identify opportunities for brand growth.
• Define brand guidelines, messaging, and visual identity to ensure consistency across all channels and touchpoints.
• Collaborate with cross-functional teams to develop marketing campaigns, product launches, and promotions.
• Monitor and evaluate brand performance, including awareness, perception, and market share.
• Manage brand budgets, forecasts, and expenses effectively.
• Build and maintain relationships with external partners, agencies, and vendors.
• Lead creative development, including advertising, packaging, and content creation.
• Stay updated on industry trends, competitor activities, and best practices in branding and marketing.
• Provide leadership and guidance to the marketing team, fostering a culture of innovation and collaboration.
• Manage all media release and media communication relating to brand and product/company releases and launches

• Project management
• Media and communications management knowledge
• Knowledge of customer value management
• Knowledge of communications financial budget planning and management

• Bachelor's degree in Marketing, Business, or related field.
• Strong understanding of brand strategy, consumer behavior, and market dynamics.
• Creative thinking and innovative approach to brand development.