We are seeking a strategic and hands-on Content Marketing Manager to lead and scale our organic content ecosystem, driving brand visibility, thought leadership, inbound growth, and pipeline generation.

Responsibilities:

• Own and scale the company’s organic growth strategy across: SEO; AEO (Answer Engine Optimization); GEO/local authority; AI and LLM search surfaces
• Identify competitive search opportunities, content gaps, and ranking strategies
• Manage and optimize website structure, metadata, schema markup, internal linking, and Core Web Vitals
• Support website UX improvements, CRO testing, and conversion optimization initiatives
• Build and execute annual content roadmaps aligned with business and revenue objectives
• Support website rebrand and optimization projects in collaboration with internal and external stakeholders
• Develop high-performing : Blogs; Landing pages; Guides; Gated assets; SEO-driven content pieces
• Refresh and optimize evergreen content to improve visibility and conversions
• Translate complex subject matter into engaging, market-ready thought leadership content
• Ensure alignment between content, sales enablement, demand generation, and product marketing initiatives
• Lead webinar strategy and execution, including: Topic planning; Speaker preparation; Promotional content; Post-event assets
• Support event content creation, including presentations, booth materials, and educational collateral
• Repurpose event content into blogs, social posts, email campaigns, and nurture content

Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field
• 4–6 years of experience in content marketing, preferably within: B2B SaaS; HealthTech; Fast-paced digital or growth-focused environments;
• Strong expertise in SEO and content strategy; AEO and AI search optimization; Keyword research and backlink strategy; Analytics and performance reporting
• Hands-on experience with: WordPress; SEO tools (SEMrush, Ahrefs, Surfer, Google Search Console, etc.); Google Analytics and reporting dashboards
• Strong project management and content planning skills

• Own and scale the company’s organic growth strategy across: SEO; AEO (Answer Engine Optimization); GEO/local authority; AI and LLM search surfaces
• Identify competitive search opportunities, content gaps, and ranking strategies
• Manage and optimize website structure, metadata, schema markup, internal linking, and Core Web Vitals
• Support website UX improvements, CRO testing, and conversion optimization initiatives
• Build and execute annual content roadmaps aligned with business and revenue objectives
• Support website rebrand and optimization projects in collaboration with internal and external stakeholders
• Develop high-performing : Blogs; Landing pages; Guides; Gated assets; SEO-driven content pieces
• Refresh and optimize evergreen content to improve visibility and conversions
• Translate complex subject matter into engaging, market-ready thought leadership content
• Ensure alignment between content, sales enablement, demand generation, and product marketing initiatives
• Lead webinar strategy and execution, including: Topic planning; Speaker preparation; Promotional content; Post-event assets
• Support event content creation, including presentations, booth materials, and educational collateral
• Repurpose event content into blogs, social posts, email campaigns, and nurture content

• SEO
• AEO (Answer Engine Optimization)
• GEO/local authority
• AI and LLM search surfaces
• Keyword research
• Backlink strategy
• Analytics and performance reporting
• WordPress
• SEO tools (SEMrush, Ahrefs, Surfer, Google Search Console, etc.)
• Google Analytics
• Reporting dashboards
• Project management
• Content planning

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field
• 4–6 years of experience in content marketing, preferably within: B2B SaaS; HealthTech; Fast-paced digital or growth-focused environments;
• Strong expertise in SEO and content strategy
• Strong expertise in AEO and AI search optimization
• Strong expertise in Keyword research and backlink strategy
• Strong expertise in Analytics and performance reporting
• Hands-on experience with WordPress
• Hands-on experience with SEO tools (SEMrush, Ahrefs, Surfer, Google Search Console, etc.)
• Hands-on experience with Google Analytics and reporting dashboards
• Strong project management skills
• Strong content planning skills