Empowering Africa’s tomorrow, together…one story at a time.

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

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Job Summary

• Coordinate and manage brand and advertising execution across all media channels with a clear Go To Market (GTM) plan to protect and enhance the reputation of the Absa brand.

• Support Retail in developing and executing campaigns to meet business objectives and prompted consideration.

• Manage and leverage all sponsorship properties for brand building and business support

• Manage all social media platforms and fully leverage digital marketing

• Manage relations and execution of the Creative agency

Job Description

Execution of Retail activity plan / Go to market plan (GTM)

Support the delivery of Retail short term plans (STP).

Develop and execute Retail campaigns, Product awareness and activations

Grow prompted consideration

Provision of marketing collateral, customer engagement initiatives

Develop and execute sponsorship properties for the Bank

Leverage sponsorships to meet brand and business objectives

Ensure all sponsorships meet governance and compliance requirements

Support Citizenship Manager to communicate and bring the Bank’s citizenship stories to life

Build emotional connection between the public and the brand using citizenship as a lever.

Coordinate all creative agency briefs and guide priority of campaigns

Manage creative agency relations – payments, contact reports, performance against SLAs

Effective brand execution bringing to life “Your story matters”.

Track and mitigate brand reputational issues

Ensure availability of brand collateral for favourable internal and external exposure

Actively seeking opportunities for the Bank recognition through awards and accolades.

Develop, manage and leverage all bank social media platforms

Implementation of the Digital Transformation model (DTM)

Ensure updated and accurate postings and information on all social media platforms.

Adherence to social media standards and governance requirements.

Education

Bachelor's Degree: Marketing (Required)

• Coordinate and manage brand and advertising execution across all media channels with a clear Go To Market (GTM) plan to protect and enhance the reputation of the Absa brand.
• Support Retail in developing and executing campaigns to meet business objectives and prompted consideration.
• Manage and leverage all sponsorship properties for brand building and business support
• Manage all social media platforms and fully leverage digital marketing
• Manage relations and execution of the Creative agency
• Execution of Retail activity plan / Go to market plan (GTM)
• Support the delivery of Retail short term plans (STP).
• Develop and execute Retail campaigns, Product awareness and activations
• Grow prompted consideration
• Provision of marketing collateral, customer engagement initiatives
• Develop and execute sponsorship properties for the Bank
• Leverage sponsorships to meet brand and business objectives
• Ensure all sponsorships meet governance and compliance requirements
• Support Citizenship Manager to communicate and bring the Bank’s citizenship stories to life
• Build emotional connection between the public and the brand using citizenship as a lever.
• Coordinate all creative agency briefs and guide priority of campaigns
• Manage creative agency relations – payments, contact reports, performance against SLAs
• Effective brand execution bringing to life “Your story matters”.
• Track and mitigate brand reputational issues
• Ensure availability of brand collateral for favourable internal and external exposure
• Actively seeking opportunities for the Bank recognition through awards and accolades.
• Develop, manage and leverage all bank social media platforms
• Implementation of the Digital Transformation model (DTM)
• Ensure updated and accurate postings and information on all social media platforms.
• Adherence to social media standards and governance requirements.

• Brand Management
• Advertising Execution
• Go To Market (GTM) Planning
• Campaign Development and Execution
• Sponsorship Management
• Social Media Management
• Digital Marketing
• Creative Agency Management
• Customer Engagement
• Reputational Risk Management
• Digital Transformation

• Bachelor's Degree: Marketing (Required)