Key Responsibilities

Marketing & Promotion

1. Develop and implement marketing campaigns to promote academic programs and college activities.

2. Produce engaging promotional materials including brochures, social media content, newsletters, and digital ads.

3. Maintain and update the college’s social media platforms, website content, and online presence.

4. Track, analyze, and report on campaign performance to guide improvements.

Student Recruitment

1. Plan and execute student recruitment activities such as school visits, open days, community outreach, and career fairs.

2. Respond to inquiries from prospective students in a timely and professional manner.

3. Support the Student Affairs Manager in developing yearly recruitment targets and strategies.

4. Build and maintain a database of prospective students and recruitment leads.

Brand Management

1. Ensure consistent use of the college’s brand identity across all channels and materials.

2. Promote the college’s values, mission, and achievements through storytelling and strategic communication.

3. Produce high-quality photos, videos, and stories highlighting college activities and student success.

Stakeholder Engagement

1. Build strong working relationships with partner schools, local communities, regulatory bodies, and professional organizations.

2. Represent the college at external events and exhibitions.

3. Collaborate with internal departments (academic, admissions, administration) to ensure alignment of marketing efforts.

Reporting & Administration

1. Prepare weekly and monthly marketing reports for the Student Affairs Manager.

2. Monitor and manage the marketing budget within assigned limits.

3. Maintain records of marketing activities, recruitment data, and engagement metrics.

• Develop and implement marketing campaigns to promote academic programs and college activities.
• Produce engaging promotional materials including brochures, social media content, newsletters, and digital ads.
• Maintain and update the college’s social media platforms, website content, and online presence.
• Track, analyze, and report on campaign performance to guide improvements.
• Plan and execute student recruitment activities such as school visits, open days, community outreach, and career fairs.
• Respond to inquiries from prospective students in a timely and professional manner.
• Support the Student Affairs Manager in developing yearly recruitment targets and strategies.
• Build and maintain a database of prospective students and recruitment leads.
• Ensure consistent use of the college’s brand identity across all channels and materials.
• Promote the college’s values, mission, and achievements through storytelling and strategic communication.
• Produce high-quality photos, videos, and stories highlighting college activities and student success.
• Build strong working relationships with partner schools, local communities, regulatory bodies, and professional organizations.
• Represent the college at external events and exhibitions.
• Collaborate with internal departments (academic, admissions, administration) to ensure alignment of marketing efforts.
• Prepare weekly and monthly marketing reports for the Student Affairs Manager.
• Monitor and manage the marketing budget within assigned limits.
• Maintain records of marketing activities, recruitment data, and engagement metrics.