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Retailer Relationship Management

Main Purpose

Build effective relationships with prioritized retailers and gain business support to maximize Bayer seed and CP business, mainly targeting smallholder farmers

Drive product availability for smallholder farmers in the region by order generation at retail level to support sell-out of key dealers

Build Bayer and Dekalb value proposition at retail level

Key Tasks & Responsibilities

• Deliver the mission for the region together with the customer facing squad
• Jointly manage the regional P&L with the customer-facing team
• Ensure that the regional 90-day sales goals including budget are achieved
• Identify most strategic retailers in the area and build a relationship
• Manage the relationship with strategic retailers and assure order generation at retail level feeding key dealer sales
• Co-develop annual regional sales and marketing plans for the region with the team
• Link retailer activities to regional plans (marketing / sales)
• Ensure achievement of monthly sales plans.
• Conduct trainings at retail / point-of-sale level
• Assess data provided by sales staff in the region and implement agreed regional sales and growth strategies
• Identify business opportunities and develop strategies to capture them.
• Identify volume and market share gaps/trends and feed into regional strategy
• Keep track of competitors activities and market changes and feed back to supporting units

Key Working Relations

• Cluster Commercial Lead
• Customer Facing Squad (incl. digital / customer interaction / …) / other regions
• Value Proposition Unit Support Squad
• ComOps Unit Support Squad
• Partnership KAM and Tender Liaison / (new business squad)
• Farmers, VBAs, Stakeholders, Channel & Business Partners

Qualifications & Competencies

• Bachelor Degree in Agriculture and/or Business
• Two (2) years of relevant experience in crop agronomy, seeds and pest control practices
• Sales experience.
• Solid agricultural knowledge and understanding of local market environment.
• Demonstrate Bayer core competencies: Customer Focus, Drives Results, Values Differences, Manages Complexity, Collaboration, and Instills Trust.
• Ability to collaborate/communicate with and develop internal and external partnerships.
• Ability to work well in smallholder farmer markets.
• Proficiency in English and Local languages
• Good Microsoft Skills (Excel / PowerPoint / Word) a prerequisite.
• Highly motivated, creative, dynamic, and well organized.

As part of our commitment to inclusion, we want to ensure persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, please contact us at nicole.gien.ext@bayer.com

Location:

Zambia : Zambia : Zambia

Division:

Crop Science

Reference Code:

874116

Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status and pregnancy. We are committed to treating all applicants fairly and avoiding discrimination.

• Deliver the mission for the region together with the customer facing squad
• Jointly manage the regional P&L with the customer-facing team
• Ensure that the regional 90-day sales goals including budget are achieved
• Identify most strategic retailers in the area and build a relationship
• Manage the relationship with strategic retailers and assure order generation at retail level feeding key dealer sales
• Co-develop annual regional sales and marketing plans for the region with the team
• Link retailer activities to regional plans (marketing / sales)
• Ensure achievement of monthly sales plans.
• Conduct trainings at retail / point-of-sale level
• Assess data provided by sales staff in the region and implement agreed regional sales and growth strategies
• Identify business opportunities and develop strategies to capture them.
• Identify volume and market share gaps/trends and feed into regional strategy
• Keep track of competitors activities and market changes and feed back to supporting units

• Ability to collaborate/communicate with and develop internal and external partnerships.
• Ability to work well in smallholder farmer markets.
• Proficiency in English and Local languages
• Good Microsoft Skills (Excel / PowerPoint / Word) a prerequisite.
• Highly motivated, creative, dynamic, and well organized.

• Bachelor Degree in Agriculture and/or Business
• Two (2) years of relevant experience in crop agronomy, seeds and pest control practices
• Sales experience.
• Solid agricultural knowledge and understanding of local market environment.
• Demonstrate Bayer core competencies: Customer Focus, Drives Results, Values Differences, Manages Complexity, Collaboration, and Instills Trust.