JOB PURPOSE

To drive sales, increase market share, and ensure availability and visibility of all Swiss Bake products in General Trade (GT) outlets within the assigned territory.

KEY RESPONSIBILITIES:

Sales Execution: Achieve monthly sales targets by SKU and by outlet type. Ensure numeric and weighted distribution growth of biscuit brands. Identify and onboard new retail outlets in the assigned area.

Market Coverage: Follow the permanent journey plan (PJP) and visit all scheduled outlets. Ensure 100% outlet coverage as per the route plan. Regularly update and map outlets within the territory.

Visibility & Merchandising: Ensure product visibility and proper placement on shelves. Implement in-store merchandising standards using POSM materials. Place biscuit stands, shelf strips, wobblers, and posters where applicable.

Order Generation & Relationship Building: Generate and follow up on orders with distributors. Build strong relationships with retail customers to improve brand loyalty. Handle objections and resolve customer complaints.

Reporting & Documentation: Submit daily sales reports, outlet visit details, and order summaries. Maintain records of stock levels, expiry dates, and returns (if any).

Key Requirements:

Full grade 12 Certificate

Minimum Diploma in Sales, Marketing, or related field.

2+ years’ experience in FMCG sales, preferably in biscuits/snacks.

Proven experience in General Trade channel in Zambia.

Strong negotiation, communication, and interpersonal skills.

Must be a holder of a valid class A license with not less than 2 years of riding experience

Strong negotiation, communication, and interpersonal skills.

• Achieve monthly sales targets by SKU and by outlet type.
• Ensure numeric and weighted distribution growth of biscuit brands.
• Identify and onboard new retail outlets in the assigned area.
• Follow the permanent journey plan (PJP) and visit all scheduled outlets.
• Ensure 100% outlet coverage as per the route plan.
• Regularly update and map outlets within the territory.
• Ensure product visibility and proper placement on shelves.
• Implement in-store merchandising standards using POSM materials.
• Place biscuit stands, shelf strips, wobblers, and posters where applicable.
• Generate and follow up on orders with distributors.
• Build strong relationships with retail customers to improve brand loyalty.
• Handle objections and resolve customer complaints.
• Submit daily sales reports, outlet visit details, and order summaries.
• Maintain records of stock levels, expiry dates, and returns (if any).

• Strong negotiation skills
• Strong communication skills
• Strong interpersonal skills

• Full grade 12 Certificate
• Minimum Diploma in Sales, Marketing, or related field.
• Valid class A license