Stimuli PR Limited is a Zambian public relations and marketing communications agency providing strategic communications, media relations, stakeholder engagement, brand activations, digital campaigns and events. As an affiliate of Publicis Groupe, we combine local market knowledge with access to global expertise, tools and best practice.

ABOUT THE ROLE

Stimuli PR is seeking an experienced and strategic Senior Public Relations Specialist to lead high-impact corporate communications and reputation-management assignments. The role will provide senior counsel to clients, lead account delivery and strengthen the agency’s public relations offering, including work for corporate, industrial and mining-sector clients.

KEY RESPONSIBILITIES

• Develop and lead integrated public relations and corporate communications strategies, defining objectives, audiences, key messages, channels, workplans, budgets and measurable outcomes.
• Provide senior counsel to client executives on media strategy, reputation management, public positioning, stakeholder relations, emerging issues and crisis communication.
• Take overall responsibility for assigned accounts, including client relationships, strategic direction, quality control, timelines, budgets and delivery standards.
• Develop media engagement plans and maintain productive relationships with journalists, editors, broadcasters, analysts, opinion leaders and other influential media stakeholders.
• Monitor media coverage, public sentiment, sector developments and reputational risks, and translate findings into timely advice and response recommendations.
• Lead issues and crisis communication preparedness, including scenario planning, holding statements, media statements, question-and-answer documents, spokesperson briefs and response protocols.
• Develop executive-profiling and thought-leadership programmes through speeches, opinion articles, interviews, speaking opportunities, biographies and leadership-positioning platforms.
• Design and coordinate stakeholder-engagement programmes involving communities, regulators, government institutions, industry bodies, partners, employees and other priority audiences.
• Support corporate, mining and community-relations communication by translating complex operational or technical information into clear, credible and audience-appropriate messages.
• Write, edit and approve communication materials including strategies, messaging frameworks, press releases, media briefs, speeches, presentations, reports and stakeholder correspondence.
• Lead media briefings, press conferences, interviews, stakeholder forums, campaign launches and other strategic communication activities.
• Establish campaign measurement frameworks and prepare clear client reports covering outputs, outcomes, media performance, stakeholder response, lessons and recommendations.
• Mentor junior team members and coordinate effectively with creative, digital, activations, events and client-service teams to deliver integrated campaigns.
• Contribute to business development by identifying opportunities, preparing proposals and credentials, participating in pitches and supporting the growth of existing accounts.

MINIMUM QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree in Public Relations, Mass Communication, Journalism, Communications, Marketing or a related field; a relevant postgraduate qualification will be an advantage.
• At least 5–8 years of relevant experience in public relations, corporate communications, media relations or a senior agency/client-side communications role.
• Demonstrated experience leading complex communication assignments and managing senior client or executive relationships.
• Strong practical experience in media strategy, crisis communication, issues management, stakeholder engagement and reputation management.
• Excellent writing, editing, presentation, research and strategic-planning skills.
• Strong knowledge of the Zambian media landscape, stakeholder environment and corporate communications context.
• Experience in mining, industrial or other highly regulated sectors will be an added advantage.
• Ability to manage competing priorities, make sound decisions under pressure and maintain high professional standards.

KEY ATTRIBUTES

• Strategic, commercially aware and solutions-oriented.
• Confident engaging senior executives, media leaders and high-level stakeholders.
• Calm, credible and decisive during sensitive or fast-moving situations.
• Strong leadership, judgement, attention to detail and accountability.
• Passionate about storytelling, reputation and measurable communication impact.

• Develop and lead integrated public relations and corporate communications strategies, defining objectives, audiences, key messages, channels, workplans, budgets and measurable outcomes.
• Provide senior counsel to client executives on media strategy, reputation management, public positioning, stakeholder relations, emerging issues and crisis communication.
• Take overall responsibility for assigned accounts, including client relationships, strategic direction, quality control, timelines, budgets and delivery standards.
• Develop media engagement plans and maintain productive relationships with journalists, editors, broadcasters, analysts, opinion leaders and other influential media stakeholders.
• Monitor media coverage, public sentiment, sector developments and reputational risks, and translate findings into timely advice and response recommendations.
• Lead issues and crisis communication preparedness, including scenario planning, holding statements, media statements, question-and-answer documents, spokesperson briefs and response protocols.
• Develop executive-profiling and thought-leadership programmes through speeches, opinion articles, interviews, speaking opportunities, biographies and leadership-positioning platforms.
• Design and coordinate stakeholder-engagement programmes involving communities, regulators, government institutions, industry bodies, partners, employees and other priority audiences.
• Support corporate, mining and community-relations communication by translating complex operational or technical information into clear, credible and audience-appropriate messages.
• Write, edit and approve communication materials including strategies, messaging frameworks, press releases, media briefs, speeches, presentations, reports and stakeholder correspondence.
• Lead media briefings, press conferences, interviews, stakeholder forums, campaign launches and other strategic communication activities.
• Establish campaign measurement frameworks and prepare clear client reports covering outputs, outcomes, media performance, stakeholder response, lessons and recommendations.
• Mentor junior team members and coordinate effectively with creative, digital, activations, events and client-service teams to deliver integrated campaigns.
• Contribute to business development by identifying opportunities, preparing proposals and credentials, participating in pitches and supporting the growth of existing accounts.

• Excellent writing, editing, presentation, research and strategic-planning skills.
• Strong knowledge of the Zambian media landscape, stakeholder environment and corporate communications context.
• Ability to manage competing priorities, make sound decisions under pressure and maintain high professional standards.
• Strategic, commercially aware and solutions-oriented.
• Confident engaging senior executives, media leaders and high-level stakeholders.
• Calm, credible and decisive during sensitive or fast-moving situations.
• Strong leadership, judgement, attention to detail and accountability.
• Passionate about storytelling, reputation and measurable communication impact.

• Bachelor’s degree in Public Relations, Mass Communication, Journalism, Communications, Marketing or a related field; a relevant postgraduate qualification will be an advantage.
• At least 5–8 years of relevant experience in public relations, corporate communications, media relations or a senior agency/client-side communications role.
• Demonstrated experience leading complex communication assignments and managing senior client or executive relationships.
• Strong practical experience in media strategy, crisis communication, issues management, stakeholder engagement and reputation management.
• Experience in mining, industrial or other highly regulated sectors will be an added advantage.