Role Summary:

The Social Media Manager is the voice of the organization online. This role develops and executes a comprehensive social media strategy to increase brand awareness, engage the community, and drive traffic to key initiatives. The ideal candidate is creative, data-driven, and deeply understands platform algorithms.

Key Responsibilities:

Strategy Development: Create and implement a social media strategy aligned with marketing and organizational goals.

Content Creation: Curate and create high-quality content (images, video, copy) for platforms including Instagram, LinkedIn, Facebook, X, and TikTok.

Community Management: Monitor comments and direct messages, fostering positive engagement and responding to inquiries in a timely manner.

Analytics: Track KPIs (engagement rate, follower growth, click-through rate) and adjust strategy based on data.

Campaigns: Manage paid social advertising campaigns, including budget allocation and targeting.

Collaboration: Work with designers, writers, and influencers to produce cohesive campaigns.

Qualifications:

Education: Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).

Experience: ☑ years of experience managing social media for a brand or organization.

Skills: Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social) and analytics tools. Strong writing, editing, and visual storytelling skills. Ability to work in a fast-paced environment and handle crisis communications.

• Create and implement a social media strategy aligned with marketing and organizational goals.
• Curate and create high-quality content (images, video, copy) for platforms including Instagram, LinkedIn, Facebook, X, and TikTok.
• Monitor comments and direct messages, fostering positive engagement and responding to inquiries in a timely manner.
• Track KPIs (engagement rate, follower growth, click-through rate) and adjust strategy based on data.
• Manage paid social advertising campaigns, including budget allocation and targeting.
• Work with designers, writers, and influencers to produce cohesive campaigns.

• Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social) and analytics tools.
• Strong writing, editing, and visual storytelling skills.
• Ability to work in a fast-paced environment and handle crisis communications.

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• ☑ years of experience managing social media for a brand or organization.