Background

Care Co-operative Savings & Credit Society Limited, hereinafter referred to as “CareCoop”, is a leading Savings and Credit Cooperative (SACCO) that has been operating in Zambia since 1996 under the guidance of the Ministry of Agriculture and Cooperatives.

Over the years, CareCoop has evolved from serving a small initial membership base to a growing and diverse SACCO serving employees, organizations, and associate members. From an initial 50 members in 1996, CareCoop now serves over 8,500 members. For over 30 years, CareCoop has remained a pioneer SACCO in the provision of affordable and innovative financial solutions tailored to member needs. Operating under the Co- operative Act of 1998 and currently supervised by the Ministry of Small and Medium Enterprise Development, CareCoop continues to encourage savings, promote shareholding, and provide accessible loan products and related services to its members.

CareCoop is seeking to recruit a Sales and Marketing Officer who will be responsible for driving membership growth by promoting CareCoop’s value proposition and strengthening member engagement through effective sales, marketing, and relationship management initiatives.

Principal Duties and Responsibilities:

• Identify and target potential member organizations, common-bond groups, and individual members in line with CareCoop’s membership growth strategy.
• Promote CareCoop’s savings, shares, loan products, insurance-related offerings, and digital member services through well-planned marketing activities and campaigns.
• Translate CareCoop’s strategic objectives into practical sales and marketing initiatives that grow membership, deepen product uptake, and strengthen brand visibility.
• Develop and implement market-segment-specific campaigns to attract new members and increase awareness of CareCoop products and services.
• Build and maintain strong relationships with members, partner organizations, and other stakeholders to enhance member retention and business growth.
• Conduct market research, member satisfaction surveys, and competitor analysis to assess CareCoop’s positioning, identify opportunities, and make recommendations to Management.
• Coordinate communication and public relations activities, including brochures, newsletters, member education materials, presentations, and other promotional content.
• Provide high-quality member service in line with CareCoop policy to strengthen relationships, enhance satisfaction, and support business development.
• Maintain accurate records of sales activities, membership growth, campaign performance, and stakeholder engagements for management decision-making.
• Support branch and operations teams in delivering a consistent and positive member experience across all CareCoop service channels.
• Manage CareCoop’s branding and all external communication platforms to ensure consistent and professional representation of the organization.

Knowledge and Skills Requirements

• Grade 12 School Certificate or equivalent, with a minimum of five (5) ‘O’ Levels at Credit or better.
• Bachelor’s degree in Banking and Finance, Business Administration, Marketing, Mass Communication, or an equivalent field.
• At least three (3) years’ experience in a similar role.
• Sound knowledge of savings and credit operations, financial products, and member service principles.
• Strong analytical, sales, and marketing skills.
• Good records management and report-writing skills.
• Strong interpersonal, communication, and stakeholder engagement skills.
• Proficiency in internet applications, spreadsheets, and word processing software.
• Experience in social media management and digital marketing will be an added advantage.

• Identify and target potential member organizations, common-bond groups, and individual members in line with CareCoop’s membership growth strategy.
• Promote CareCoop’s savings, shares, loan products, insurance-related offerings, and digital member services through well-planned marketing activities and campaigns.
• Translate CareCoop’s strategic objectives into practical sales and marketing initiatives that grow membership, deepen product uptake, and strengthen brand visibility.
• Develop and implement market-segment-specific campaigns to attract new members and increase awareness of CareCoop products and services.
• Build and maintain strong relationships with members, partner organizations, and other stakeholders to enhance member retention and business growth.
• Conduct market research, member satisfaction surveys, and competitor analysis to assess CareCoop’s positioning, identify opportunities, and make recommendations to Management.
• Coordinate communication and public relations activities, including brochures, newsletters, member education materials, presentations, and other promotional content.
• Provide high-quality member service in line with CareCoop policy to strengthen relationships, enhance satisfaction, and support business development.
• Maintain accurate records of sales activities, membership growth, campaign performance, and stakeholder engagements for management decision-making.
• Support branch and operations teams in delivering a consistent and positive member experience across all CareCoop service channels.
• Manage CareCoop’s branding and all external communication platforms to ensure consistent and professional representation of the organization.

• Strong analytical, sales, and marketing skills.
• Good records management and report-writing skills.
• Strong interpersonal, communication, and stakeholder engagement skills.
• Proficiency in internet applications, spreadsheets, and word processing software.
• Experience in social media management and digital marketing will be an added advantage.

• Grade 12 School Certificate or equivalent, with a minimum of five (5) ‘O’ Levels at Credit or better.
• Bachelor’s degree in Banking and Finance, Business Administration, Marketing, Mass Communication, or an equivalent field.
• At least three (3) years’ experience in a similar role.
• Sound knowledge of savings and credit operations, financial products, and member service principles.