Background

260 Brands is inviting applications from talented and results-driven professionals to join its Commercial Team.

Responsibilities

1. Market Research Management:

• 4Ps (Product, Price, Place and Promotion), market share, trends etc. analysis on category of products, inclusive of competing brands.
• Consumer research: Buying & consuming behaviours, trends etc.
• Media research: Landscape, usage, consumption, trends etc. TV/Radio/OOH/Digital/Print etc.
• Identify opportunities in the category which involves forecasting consumer foresight and insights and any opportunities or threats emerging from the competitive or technology landscape.

2. Market Development Management:

• To assist the sales team to develop the untapped territories/markets.
• New market development – new markets, new wholesale, new retail, new channel of sales.
• New consumer development

3. Marketing Activities Management: ATL, BTL and TTL (Digital)

• ATL: Above the line
• Plan and execute ATL campaign – TV, Radio, OOH, Print Media.
• BTL: Below the line:
• Market activation – Design and execute trade engagement programmes, sampling etc.
• Promotional activity – Conduct trade and consumer promotional activities.
• Branding – Come up with innovative ideas and executive to branding the trade outlets, traders, with POS (Point of Sales) materials.
• TTL: Through the line: Digital
• Awareness and engagement campaign in social media platforms. FB, INSTA, TIK TOK, YOUTUBE etc.
• Monthly reports
• All marketing activities reports to be presented on the 2nd/3rd working day of the 1st week of next month.
• All documentation:
• to be done – quotation, PO, SRN/GRN, payment etc.
• Market Visits and Works:
• Monthly journey plan with objectives.
• Market visit and execute planned jobs.

4. NPD (New Product Development) Management:

• Develop and executive the launch of new products.
• Push strategy: Execute GTM (Go-To-Market).
• Pull strategy: Create demand addressing – Awareness, Engagement and Association

5. 3rd Party Management:

• Maintain relationships with distributing partners vendors and agencies to ensure collaboration in promotional activities, POSM.
• Design of creatives.

6. Brand Equity and P&L Management:

• Brand wise P&L management: Prepare budget, execution and monitoring of expenses.
• Improve brand’s share of voice
• Improve brand’s equity

7. Business Needs Management:

• To meet the business needs as required.
• Achieve sales target, through marketing support.
• Achieve the brand profit.
• Achieve KPI

Qualifications & Requirements

• Bachelor’s degree (or equivalent) in marketing, advertising, or communications
• Minimum 5 years’ experience in Brand Management
• MBA in marketing added advantage

Competencies

• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
• Working knowledge of HTML and design and email software
• Experience in budgeting and forecasting
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Experience using data analytics software for research
• Excellent communication and presentation skills
• Strong analytical skills to derive trends/projections/forecasts
• MS office skills
• Strong communication
• Strong in creativity
• Accept responsibility for resolving a problem to its final conclusion
• Assist in the achievement and the on-going improvement of business results
• Show dissatisfaction with poor performance and drive processes to achieve business goals
• Apply a systematic problem-solving approach to identify causes, explore alternatives and recommend the best course of action to resolve the problem now and into the future
• Strategic thinking and problem-solving abilities
• Ability to express views, in a constructive manner
• Self-confidence
• Self-motivated
• Ownership and accountability
• Goal-orientated
• Attention to detail

Additional Notes

• Candidates must possess a valid driver’s license and a privately owned vehicle
• Female Candidates are encouraged to apply

• 4Ps (Product, Price, Place and Promotion), market share, trends etc. analysis on category of products, inclusive of competing brands.
• Consumer research: Buying & consuming behaviours, trends etc.
• Media research: Landscape, usage, consumption, trends etc. TV/Radio/OOH/Digital/Print etc.
• Identify opportunities in the category which involves forecasting consumer foresight and insights and any opportunities or threats emerging from the competitive or technology landscape.
• To assist the sales team to develop the untapped territories/markets.
• New market development – new markets, new wholesale, new retail, new channel of sales.
• New consumer development
• Plan and execute ATL campaign – TV, Radio, OOH, Print Media.
• Market activation – Design and execute trade engagement programmes, sampling etc.
• Promotional activity – Conduct trade and consumer promotional activities.
• Branding – Come up with innovative ideas and executive to branding the trade outlets, traders, with POS (Point of Sales) materials.
• Awareness and engagement campaign in social media platforms. FB, INSTA, TIK TOK, YOUTUBE etc.
• All marketing activities reports to be presented on the 2nd/3rd working day of the 1st week of next month.
• to be done – quotation, PO, SRN/GRN, payment etc.
• Monthly journey plan with objectives.
• Market visit and execute planned jobs.
• Develop and executive the launch of new products.
• Execute GTM (Go-To-Market).
• Create demand addressing – Awareness, Engagement and Association
• Maintain relationships with distributing partners vendors and agencies to ensure collaboration in promotional activities, POSM.
• Design of creatives.
• Brand wise P&L management: Prepare budget, execution and monitoring of expenses.
• Improve brand’s share of voice
• Improve brand’s equity
• To meet the business needs as required.
• Achieve sales target, through marketing support.
• Achieve the brand profit.
• Achieve KPI

• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
• Working knowledge of HTML and design and email software
• Experience in budgeting and forecasting
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Experience using data analytics software for research
• Excellent communication and presentation skills
• Strong analytical skills to derive trends/projections/forecasts
• MS office skills
• Strong communication
• Strong in creativity
• Accept responsibility for resolving a problem to its final conclusion
• Assist in the achievement and the on-going improvement of business results
• Show dissatisfaction with poor performance and drive processes to achieve business goals
• Apply a systematic problem-solving approach to identify causes, explore alternatives and recommend the best course of action to resolve the problem now and into the future
• Strategic thinking and problem-solving abilities
• Ability to express views, in a constructive manner
• Self-confidence
• Self-motivated
• Ownership and accountability
• Goal-orientated
• Attention to detail

• Bachelor’s degree (or equivalent) in marketing, advertising, or communications
• Minimum 5 years’ experience in Brand Management
• MBA in marketing added advantage
• Valid driver’s license
• Privately owned vehicle