RE-ADVERTISED

BRAND STRATEGY & DEVELOPMENT LEAD

Location: Lusaka, Zambia

Company: NTEMBA24

Employment Type: Full-Time

NTEMBA24 is seeking a strategic, creative, and commercially minded Brand Strategy & Development Lead to join our Marketing Team.

Key Responsibilities

• Develop and maintain NTEMBA24’s brand positioning, identity, and messaging.
• Lead campaign concept development and provide creative direction.
• Guide the development and positioning of sub-brands and ensure clear differentiation.
• Define packaging, visual merchandising, and in-store brand experience standards.
• Develop structured creative briefs and review creative outputs.
• Use customer insights, market trends, and sales performance to strengthen brand and marketing strategies.
• Work closely with the Marketing, CRM, Store Operations, and Creative teams to ensure effective brand execution.

Requirements

• Degree or Diploma in Marketing, Branding, Design, or a related field.
• Proven experience in brand management, marketing strategy, or creative direction.
• Strong understanding of retail marketing, consumer behaviour, and brand development.
• Excellent communication, planning, presentation, and leadership skills.
• Ability to manage multiple projects while maintaining strong attention to detail and brand consistency.
• Experience in fashion, retail, or lifestyle branding will be an added advantage.

• Develop and maintain NTEMBA24’s brand positioning, identity, and messaging.
• Lead campaign concept development and provide creative direction.
• Guide the development and positioning of sub-brands and ensure clear differentiation.
• Define packaging, visual merchandising, and in-store brand experience standards.
• Develop structured creative briefs and review creative outputs.
• Use customer insights, market trends, and sales performance to strengthen brand and marketing strategies.
• Work closely with the Marketing, CRM, Store Operations, and Creative teams to ensure effective brand execution.

• Brand management
• Marketing strategy
• Creative direction
• Retail marketing
• Consumer behaviour understanding
• Brand development
• Communication skills
• Planning skills
• Presentation skills
• Leadership skills
• Project management
• Attention to detail
• Brand consistency maintenance

• Degree or Diploma in Marketing, Branding, Design, or a related field.
• Proven experience in brand management, marketing strategy, or creative direction.
• Strong understanding of retail marketing, consumer behaviour, and brand development.
• Excellent communication, planning, presentation, and leadership skills.
• Ability to manage multiple projects while maintaining strong attention to detail and brand consistency.
• Experience in fashion, retail, or lifestyle branding will be an added advantage.