Job Description

To provide specialist marketing advise to stakeholders and execute activity and project delivery according to set marketing objectives, strategies and/or a particular area of expertise.

Responsibilities

• Assist and/or run with the implementation of marketing or ad hoc projects and activities that execute Marketing strategies and objectives.
• Compile appropriate customer messaging and execute direct marketing campaigns in alignment with the marketing strategy and objectives.
• Brief for and gather relevant market data to compile insights and develop appropriate direct marketing campaigns that talk to business problems and opportunities identified.
• Execute advertising initiatives in liaison with the FNB Marketing Centre and according to agreed processes and brand positioning.
• Manage professional relationships with third party suppliers/partners and oversee final delivery and standards of said suppliers/partners, as guided by center marketing guidance and governance.
• Measure and report on delivery and return on campaign.
• Ensuring that work done fits within the budgetary parameters, reporting on financial aspects of delivery and giving input into budget forecasting.
• Develop and maintain position of expert and knowledge for Marketing teams through adding value and knowledge sharing of competitors, industry learnings, 360 reviews and relevant insights.
• Deliver exceptional service that exceeds customer’s expectations through proactive, innovative and appropriate solutions.
• Support the marketing manager and/or head in delivery of business objectives, guidance to team members, development of a team culture and credibility of the marketing department within the larger business.
• Comply with processes required in terms of legislative and audit requirements in marketing.
• Gather relevant market data and compile insights to inform strategic decision making.
• Gather and disseminate accurate and timely information to all relevant stakeholders throughout the business and broadcast media.
• Ensuring a collaborative network across business segments in order to achieve business objectives and effective marketing campaigns implemented in the business units.
• Through analytical business thinking translate strategies into actionable goals and relevant projects / initiatives aligned to strategic objectives and with specific performance measures and control systems to track progress.

Qualifications:

• Bachelor’s degree in marketing, Communications, Business Administration, Commerce, Public Relations, or a related field.
• Professional Marketing qualification (e.g., CIM, IMM, or equivalent) will be an added advantage.
• Digital Marketing certification will be an added advantage.

Skills and Experience:

• Minimum of 3-5 years’ experience in marketing, communications, brand management, or a related field.
• Experience in developing and implementing integrated marketing campaigns.
• Experience working with multiple marketing channels, including digital, below-the-line (BTL), activations, partnerships, and community engagement initiatives.
• Proven experience in campaign performance tracking, reporting, and stakeholder management.

• Assist and/or run with the implementation of marketing or ad hoc projects and activities that execute Marketing strategies and objectives.
• Compile appropriate customer messaging and execute direct marketing campaigns in alignment with the marketing strategy and objectives.
• Brief for and gather relevant market data to compile insights and develop appropriate direct marketing campaigns that talk to business problems and opportunities identified.
• Execute advertising initiatives in liaison with the FNB Marketing Centre and according to agreed processes and brand positioning.
• Manage professional relationships with third party suppliers/partners and oversee final delivery and standards of said suppliers/partners, as guided by center marketing guidance and governance.
• Measure and report on delivery and return on campaign.
• Ensuring that work done fits within the budgetary parameters, reporting on financial aspects of delivery and giving input into budget forecasting.
• Develop and maintain position of expert and knowledge for Marketing teams through adding value and knowledge sharing of competitors, industry learnings, 360 reviews and relevant insights.
• Deliver exceptional service that exceeds customer’s expectations through proactive, innovative and appropriate solutions.
• Support the marketing manager and/or head in delivery of business objectives, guidance to team members, development of a team culture and credibility of the marketing department within the larger business.
• Comply with processes required in terms of legislative and audit requirements in marketing.
• Gather relevant market data and compile insights to inform strategic decision making.
• Gather and disseminate accurate and timely information to all relevant stakeholders throughout the business and broadcast media.
• Ensuring a collaborative network across business segments in order to achieve business objectives and effective marketing campaigns implemented in the business units.
• Through analytical business thinking translate strategies into actionable goals and relevant projects / initiatives aligned to strategic objectives and with specific performance measures and control systems to track progress.

• Proven experience in campaign performance tracking, reporting, and stakeholder management.

• Bachelor’s degree in marketing, Communications, Business Administration, Commerce, Public Relations, or a related field.
• Professional Marketing qualification (e.g., CIM, IMM, or equivalent) will be an added advantage.
• Digital Marketing certification will be an added advantage.