Background

eShandi is the leading and fastest growing fintech company focused on expanding access to financial services across Africa through digital credit, payments and embedded finance.

Following a period of restructuring and transformation, eShandi is entering a new phase of growth, with a strong focus on strengthening its brand and becoming a category leader in digital finance.

We are looking for an exceptional Head of Marketing, PR & Communications to lead this next chapter.

JOB BRIEF

This is not a traditional marketing role. You will be responsible for repositioning eShandi in the market, building brand trust, and driving aggressive growth across all digital and offline channels.

You will lead:

• Brand strategy
• Public relations and reputation management
• Digital marketing and content
• Customer engagement and storytelling

This role requires someone who is both strategic and hands-on, with the ability to execute at speed.

Key Duties and Responsibilities:

1. Brand & Reputation Management

• Lead the repositioning of eShandi as a trusted and go-to fintech brand
• Develop and execute trust-building campaigns
• Manage brand perception across all platforms

2. PR & Communications

• Develop and implement a proactive PR strategy
• Manage media relationships and press coverage
• Lead crisis communications and reputation management
• Draft and oversee key communications (press releases, statements, speeches)

3. Digital Marketing & Growth

• Own and execute the digital marketing strategy across: LinkedIn, Facebook, Instagram, X and YouTube
• Drive aggressive growth in followers, engagement, and brand visibility
• Oversee paid media, performance marketing, and campaign execution

4. Content & Storytelling

• Build and lead a high-performing content engine
• Oversee creation of: Video content (Reels, TikTok-style); Founder-led content; Customer stories and testimonials
• Ensure consistent, high-quality brand messaging

5. Leadership & Execution

• Build and manage a marketing and communications team
• Work closely with the CEO and executive team
• Align marketing with business growth objectives

Ideal Candidate Profile

We are looking for a builder and operator, not just a strategist

Qualifications:

• 8–12+ years’ experience in Marketing, PR, or communications
• Proven experience in fintech, banking, telco, or high-growth startups
• Strong experience in digital marketing and content strategy
• Demonstrated success in brand building and repositioning
• Experience managing PR, media and crisis communications

Key Traits:

• Strategic thinker + hands-on executor
• Strong storytelling and communication skills
• Comfortable working in high-pressure, fast-paced environments
• Data-driven and results-oriented
• Highly creative and innovative

Bonus Experience (Highly Desirable)

• Experience in turnaround or crisis situations
• Experience scaling a brand in Africa
• Strong personal brand or content presence
• Experience working with regulators or financial services communications

Why Join eShandi?

• Opportunity to lead a full brand transformation
• Direct exposure to executive leadership
• Ability to shape one of Africa’s emerging fintech brands
• Fast-paced, high-impact environment
• A chance to build something meaningful and lasting

• Lead the repositioning of eShandi as a trusted and go-to fintech brand
• Develop and execute trust-building campaigns
• Manage brand perception across all platforms
• Develop and implement a proactive PR strategy
• Manage media relationships and press coverage
• Lead crisis communications and reputation management
• Draft and oversee key communications (press releases, statements, speeches)
• Own and execute the digital marketing strategy across: LinkedIn, Facebook, Instagram, X and YouTube
• Drive aggressive growth in followers, engagement, and brand visibility
• Oversee paid media, performance marketing, and campaign execution
• Build and lead a high-performing content engine
• Oversee creation of: Video content (Reels, TikTok-style); Founder-led content; Customer stories and testimonials
• Ensure consistent, high-quality brand messaging
• Build and manage a marketing and communications team
• Work closely with the CEO and executive team
• Align marketing with business growth objectives

• Brand strategy
• Public relations
• Reputation management
• Digital marketing
• Content creation
• Customer engagement
• Storytelling
• Media relations
• Crisis communications
• Paid media
• Performance marketing
• Team management
• Strategic thinking
• Hands-on execution
• Communication skills
• Data-driven decision making
• Creativity
• Innovation

• 8–12+ years’ experience in Marketing, PR, or communications
• Proven experience in fintech, banking, telco, or high-growth startups
• Strong experience in digital marketing and content strategy
• Demonstrated success in brand building and repositioning
• Experience managing PR, media and crisis communications
• Experience in turnaround or crisis situations (Highly Desirable)
• Experience scaling a brand in Africa (Highly Desirable)
• Strong personal brand or content presence (Highly Desirable)
• Experience working with regulators or financial services communications (Highly Desirable)