Background

CCBA is the 8th largest Coca-Cola bottling partner in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca-Cola products sold in Africa by volume. With over 18,000 employees in Africa, CCBA services more than 735,000 customers with a host of international and local brands. CCBA operates in 14 countries, including its six key markets of South Africa, Kenya, Ethiopia, Uganda, Mozambique and Namibia, as well as Tanzania, Botswana, Zambia, the islands of Comoros and Mayotte, Eswatini, Lesotho, and Malawi.

Coca-Cola Beverages Zambia (CCBZ) presents an exciting opportunity for the Lead: Trade Marketing – HORECA to join the Commercial team. The role will report to the Director Revenue Growth & Trade Marketing.

Role: Lead: Trade Marketing – HORECA

Location: Lusaka

Function: Commercial

Key Duties & Responsibilities

Sales Growth :

Drive region-wide volume growth and market share through successful trade marketing activations in targeted regions and key accounts

Improved Merchandising and Product Visibility:

Ensure superior product placement, brand visibility, and impactful trade promotions across multiple retail channels to maximize retailer engagement and sales performance

Enhanced Customer Engagement :

Increase customer participation through effective market activation events, product launches, and promotional campaigns, to drive brand awareness and consumer loyalty

Efficient Resource Utilization :

Ensure the timely execution of projects per Service Level Agreements (SLAs) with customers, focusing on key account management, channel profitability, and optimizing the trade marketing budget for maximum return on investment

Skills, Experience & Education

Education:

Bachelor’s degree in Sales, Marketing or related field

Experience:

• 3+ years trade marketing or frontline experience with a proven track record of delivering results.
• 4 years of solid experience in sales and marketing, which ideally may include exposure to channel strategy, revenue growth management, and/or new product development
• Demonstrated success in implementing merchandising, promotional, and activation campaigns to drive regional growth in an FMCG environment
• Valid Manual Driver’s License of over 2 years.

Skills:

• Agile thinking with the ability to make timely decisions in complex, high-pressure situations
• Commercially pragmatic, applying sound judgment and balancing long-term business goals with short-term execution
• Proven ability to assess and mitigate business risks effectively
• High proficiency in managing multiple projects and ensuring alignment with overall business objectives

General

Functional Capabilities:

• Channel and Category management
• Customer marketing execution
• Promotional campaigns
• Capability building

• Drive region-wide volume growth and market share through successful trade marketing activations in targeted regions and key accounts
• Ensure superior product placement, brand visibility, and impactful trade promotions across multiple retail channels to maximize retailer engagement and sales performance
• Increase customer participation through effective market activation events, product launches, and promotional campaigns, to drive brand awareness and consumer loyalty
• Ensure the timely execution of projects per Service Level Agreements (SLAs) with customers, focusing on key account management, channel profitability, and optimizing the trade marketing budget for maximum return on investment

• Agile thinking with the ability to make timely decisions in complex, high-pressure situations
• Commercially pragmatic, applying sound judgment and balancing long-term business goals with short-term execution
• Proven ability to assess and mitigate business risks effectively
• High proficiency in managing multiple projects and ensuring alignment with overall business objectives
• Channel and Category management
• Customer marketing execution
• Promotional campaigns
• Capability building

• Bachelor’s degree in Sales, Marketing or related field
• 3+ years trade marketing or frontline experience with a proven track record of delivering results.
• 4 years of solid experience in sales and marketing, which ideally may include exposure to channel strategy, revenue growth management, and/or new product development
• Demonstrated success in implementing merchandising, promotional, and activation campaigns to drive regional growth in an FMCG environment
• Valid Manual Driver’s License of over 2 years.