EMPLOYMENT OPPORTUNITY

Barloworld provides competitive value solutions in earthmoving equipment, materials handling and power systems and related equipment in 10 countries in Southern Africa. As the appointed Caterpillar dealer in the region, Barloworld supplies technology, equipment, parts and service to customers in the mining, construction, handling, agricultural and energy industries.

Barloworld Zambia Limited is looking for suitably qualified individuals to fill the position below:

MARKETING ASSISTANT - LUSAKA

Applicants suitably qualified based on the requirements stated below are invited to apply for the position.

Job Purpose: The successful candidate will provide administrative and operational support to the Marketing Department by assisting in the planning, coordination, and execution of marketing campaigns, promotional activities, market research, and communication initiatives that enhance brand awareness and support business growth.

Key Outputs

• Assist in planning and implementing marketing campaigns and promotional activities.
• Coordinate campaign logistics and ensure timely execution.
• Monitor campaign progress and prepare performance reports.
• Assist in developing marketing content for brochures, newsletters, websites, and social media platforms.
• Ensure marketing materials are accurate, up to date, and aligned with brand guidelines.
• Support internal and external communication initiatives.
• Conduct market research to identify customer needs, market trends, and competitor activities.
• Compile and analyse marketing data and prepare reports for management.
• Maintain databases of customers, prospects, and market information.
• Support the organization of exhibitions, trade shows, product launches, and other marketing events.
• Coordinate with suppliers, vendors, and service providers.
• Prepare event materials and monitor event outcomes.
• Maintain marketing records, budgets, and filing systems.
• Process purchase requisitions and coordinate procurement of marketing materials.
• Schedule meetings and prepare presentations and reports.
• Liaise with internal departments and external agencies to ensure effective implementation of marketing activities.
• Respond to customer and stakeholder inquiries relating to marketing initiatives.

Qualifications and Experience

• Full Grade 12 Certificate with good grades
• A University degree in Marketing / Business Administration or a related field. (ZAQA certified certificates)
• Minimum of 3 years of relevant experience in marketing, communications, or customer engagement.
• Experience in digital marketing and social media management will be an added advantage
• Full member of Zambia Institute of Marketing or equivalent professional body
• Knowledge of marketing principles and practices.
• Proficiency in Microsoft Office applications
• Familiarity with graphic design & digital marketing tools is an added advantage (Canva, Illustrator, Photoshop, Hubspot, Sprout, Wix, Wordpress, Hootsuit).

Technical Competencies

Marketing and Brand Management, Digital Marketing Fundamentals, Market Research and Data Analysis, Content Creation and Copywriting, Social Media Management, Event Planning and Coordination, Report Writing and Presentation Skills, Microsoft Office Suite (Word, Excel, PowerPoint)

Behavioural Competencies

Communication Skills, Customer Focus, Creativity and Innovation, Planning and Organizing, Attention to Detail, Teamwork and Collaboration, Problem Solving, Initiative and Proactiveness, Time Management, Adaptability and Flexibility

• Assist in planning and implementing marketing campaigns and promotional activities.
• Coordinate campaign logistics and ensure timely execution.
• Monitor campaign progress and prepare performance reports.
• Assist in developing marketing content for brochures, newsletters, websites, and social media platforms.
• Ensure marketing materials are accurate, up to date, and aligned with brand guidelines.
• Support internal and external communication initiatives.
• Conduct market research to identify customer needs, market trends, and competitor activities.
• Compile and analyse marketing data and prepare reports for management.
• Maintain databases of customers, prospects, and market information.
• Support the organization of exhibitions, trade shows, product launches, and other marketing events.
• Coordinate with suppliers, vendors, and service providers.
• Prepare event materials and monitor event outcomes.
• Maintain marketing records, budgets, and filing systems.
• Process purchase requisitions and coordinate procurement of marketing materials.
• Schedule meetings and prepare presentations and reports.
• Liaise with internal departments and external agencies to ensure effective implementation of marketing activities.
• Respond to customer and stakeholder inquiries relating to marketing initiatives.

• Marketing and Brand Management
• Digital Marketing Fundamentals
• Market Research and Data Analysis
• Content Creation and Copywriting
• Social Media Management
• Event Planning and Coordination
• Report Writing and Presentation Skills
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Communication Skills
• Customer Focus
• Creativity and Innovation
• Planning and Organizing
• Attention to Detail
• Teamwork and Collaboration
• Problem Solving
• Initiative and Proactiveness
• Time Management
• Adaptability and Flexibility

• Full Grade 12 Certificate with good grades
• A University degree in Marketing / Business Administration or a related field. (ZAQA certified certificates)
• Full member of Zambia Institute of Marketing or equivalent professional body
• Knowledge of marketing principles and practices.
• Proficiency in Microsoft Office applications