MARKETING LEAD — KEY REQUIREMENTS

Content Strategy, Sales & PR (PRIMARY)

• Proven ability to develop and execute an ongoing content strategy for FMCG brands
• Experience planning and coordinating PR activities and promotional events
• Comfortable with video marketing, including:
  • Speaking on camera for product and brand content
  • Participating in simple video shoots and promotions
• Ability to align content, PR, and campaigns with sales objectives

FMCG & Sales Orientation

• Prior experience in FMCG marketing
• Strong understanding of sales-driven marketing
• Ability to support and work alongside field sales teams
• Comfortable engaging with distributors and retail partners

Digital & Technical Capability

• Digitally savvy with hands-on experience in:
  • Social media marketing (Facebook, Instagram, WhatsApp)
  • Basic digital marketing tools and platforms
• Tech-savvy and able to quickly learn new systems and tools
• Understands how digital marketing supports FMCG distribution and visibility

Execution & Coordination

• Ability to organize and coordinate:
  • Marketing campaigns
  • Field activations
  • PR and promotional events
• Capable of managing multiple activities without losing structure

Communication & Professionalism

• Clear verbal and written communication skills
• Confident representing the brand publicly
• Comfortable following systems, SOPs, and reporting structures

Personal Attributes (NON-NEGOTIABLE)

• Hands-on and execution-focused
• Organized and accountable
• Able to work independently with minimal supervision
• Willing to follow existing systems and strategies

ROLE EXPECTATION

This is a practical, execution-led role, not a purely strategic position. The Marketing Lead is expected to build consistency, support sales, and execute within defined systems.

• Develop and execute an ongoing content strategy for FMCG brands
• Plan and coordinate PR activities and promotional events
• Engage in video marketing, including speaking on camera and participating in video shoots
• Align content, PR, and campaigns with sales objectives
• Support and work alongside field sales teams
• Engage with distributors and retail partners
• Utilize social media marketing (Facebook, Instagram, WhatsApp)
• Apply basic digital marketing tools and platforms
• Organize and coordinate marketing campaigns
• Organize and coordinate field activations
• Organize and coordinate PR and promotional events
• Manage multiple activities without losing structure
• Represent the brand publicly
• Follow systems, SOPs, and reporting structures
• Build consistency
• Support sales
• Execute within defined systems

• Content Strategy
• Sales
• PR
• Video Marketing
• Digital Marketing
• Social Media Marketing (Facebook, Instagram, WhatsApp)
• Basic digital marketing tools and platforms
• Execution & Coordination
• Communication Skills (Verbal and Written)
• Professionalism
• Hands-on approach
• Organization
• Accountability
• Ability to work independently
• Willingness to follow systems and strategies

• Proven ability to develop and execute an ongoing content strategy for FMCG brands
• Experience planning and coordinating PR activities and promotional events
• Comfortable with video marketing
• Ability to align content, PR, and campaigns with sales objectives
• Prior experience in FMCG marketing
• Strong understanding of sales-driven marketing
• Ability to support and work alongside field sales teams
• Comfortable engaging with distributors and retail partners
• Digitally savvy with hands-on experience in social media marketing
• Hands-on experience in basic digital marketing tools and platforms
• Tech-savvy and able to quickly learn new systems and tools
• Understands how digital marketing supports FMCG distribution and visibility
• Clear verbal and written communication skills
• Confident representing the brand publicly
• Comfortable following systems, SOPs, and reporting structures