Background information about the job or company (e.g., role context, company overview)

OneLife is a licensed long term (Life) insurance provider in Zambia. Regulated by the Pensions and Insurance Authority (PIA) OneLife specializes in Life and Health Insurance. OneLife requires, a versatile, dynamic, self-motivated, highly credible, and suitably qualified individuals to fill the vacant positions below.

Responsibilities or duties

Design, implement, support and drive the marketing and branding strategy, based on knowledge of established objectives for the business.

Engage, monitor, influence and work closely with the full marketing value chain to deliver high quality marketing initiatives.

Drive the development of integrated marketing strategies and campaigns that maximizes the effectiveness of the sales force and business development activities.

Evaluate and monitor competitive products, services and marketing activities and channel these insights into the optimization of marketing initiatives.

Provide input into all supporting media strategies, to maximize the impact of the intended campaign (for the targeted segment market applicable).

Conceptualize and execute marketing creative. Work with the creative team in conceptualizing how and when to use marketing materials and capture target audience and brainstorming and working with internal resources to execute new marketing ideas.

Establish advertising and digital standards and guidelines for the function, which drives consistency in brand messaging.

Partner and interact with vendors to supply materials supporting marketing concepts.

Collaborate with product development, sales & service, technical marketing, technology, marketing and creative teams to drive the strategy and development of the appropriate marketing and communication solution

Effectively deliver marketing messaging to target audiences, including mobile, video, social media, etc.

Drive the development and measurement of marketing metrics that enable effective decision making around revenue growth, market share, marketing intelligence and profitability.

Drive the implementation of communication strategies within the business.

Establish mechanisms to build relationships with existing and prospective clients, intermediaries, shareholders, industry bodies and the community.

Measure and report performance of marketing campaigns, gain insight and assess against goals.

Partner and interact with vendors to supply materials supporting marketing concept.

Build and maintain relationships with clients and stakeholders that promote cross delivery practice solutions.

Contribute to sustaining a competitive edge through external networking and benchmarking and representation on related forums.

Develop and maintain productive and collaborative working relationships with peers and stakeholders

Contribute to the development of area specific budgets to minimise expenditure, in alignment with operational plans

Identify opportunities to enhance cost effectiveness and increase operational efficiency

Provide input into the risk identification processes and communicate recommendations in the appropriate forum.

Lead initiatives that strengthen brand visibility, consistency, and market differentiation.

Qualifications or requirements (e.g., education, skills)

Must have degree in Marketing, Business Administration or related field of study

Master’s degree in marketing will be an added advantage

Computer literacy with experience in MS Office

Experience needed

5 - 7 years’ experience in Communication, Marketing or Brand Management

1-2 years' people management experience

Any other provided details (e.g., benefits, work environment, team info, or additional notes)

Knowledge of marketing strategy, business development and corporate communication

Knowledge of current marketing trends and through-the-line media platforms that these areas can be managed successfully

Must be a paid up member of the Zambia institute of Marketing (ZIM)

• Design, implement, support and drive the marketing and branding strategy, based on knowledge of established objectives for the business.
• Engage, monitor, influence and work closely with the full marketing value chain to deliver high quality marketing initiatives.
• Drive the development of integrated marketing strategies and campaigns that maximizes the effectiveness of the sales force and business development activities.
• Evaluate and monitor competitive products, services and marketing activities and channel these insights into the optimization of marketing initiatives.
• Provide input into all supporting media strategies, to maximize the impact of the intended campaign (for the targeted segment market applicable).
• Conceptualize and execute marketing creative. Work with the creative team in conceptualizing how and when to use marketing materials and capture target audience and brainstorming and working with internal resources to execute new marketing ideas.
• Establish advertising and digital standards and guidelines for the function, which drives consistency in brand messaging.
• Partner and interact with vendors to supply materials supporting marketing concepts.
• Collaborate with product development, sales & service, technical marketing, technology, marketing and creative teams to drive the strategy and development of the appropriate marketing and communication solution
• Effectively deliver marketing messaging to target audiences, including mobile, video, social media, etc.
• Drive the development and measurement of marketing metrics that enable effective decision making around revenue growth, market share, marketing intelligence and profitability.
• Drive the implementation of communication strategies within the business.
• Establish mechanisms to build relationships with existing and prospective clients, intermediaries, shareholders, industry bodies and the community.
• Measure and report performance of marketing campaigns, gain insight and assess against goals.
• Partner and interact with vendors to supply materials supporting marketing concept.
• Build and maintain relationships with clients and stakeholders that promote cross delivery practice solutions.
• Contribute to sustaining a competitive edge through external networking and benchmarking and representation on related forums.
• Develop and maintain productive and collaborative working relationships with peers and stakeholders
• Contribute to the development of area specific budgets to minimise expenditure, in alignment with operational plans
• Identify opportunities to enhance cost effectiveness and increase operational efficiency
• Provide input into the risk identification processes and communicate recommendations in the appropriate forum.
• Lead initiatives that strengthen brand visibility, consistency, and market differentiation.

• Marketing strategy
• Business development
• Corporate communication
• MS Office

• Degree in Marketing, Business Administration or related field of study
• Master’s degree in marketing will be an added advantage
• Computer literacy with experience in MS Office
• Paid up member of the Zambia institute of Marketing (ZIM)