Background

Graceal Holdings Limited (Maison Prive Apartments) is seeking a Marketing Officer to join their team. This role is crucial for promoting the serviced apartments and driving bookings.

Roles and Responsibilities

The Marketing Officer will be responsible for:

• Developing and implementing marketing strategies to promote the serviced apartments and increase bookings.
• Managing the company's social media platforms and overseeing digital marketing activities.
• Creating engaging marketing content, including promotional graphics, photographs, videos and written advertisements.
• Identifying and implementing promotional campaigns to attract new customers and encourage repeat bookings.
• Identifying potential business development opportunities and establishing partnerships with corporate clients, travel agencies and other relevant organisations.
• Conducting market research to understand customer preferences, hospitality trends and competitor activities.
• Responding to online enquiries and supporting customer engagement through digital communication channels.
• Monitoring the effectiveness of marketing campaigns and preparing regular performance reports.
• Coordinating promotional activities and ensuring consistent communication of the facility's services and brand image.
• Recommending marketing improvements to increase brand awareness, customer reach and revenue.

Qualifications and Requirements

Candidates must possess:

• A Certificate or Diploma in Marketing, Digital Marketing, Communications, Business or a related field.
• Experience in digital marketing, social media management or promotions.
• Good writing, communication and creative skills.
• Knowledge of social media platforms and content creation.
• Ability to develop marketing campaigns and attract customers.

General Requirements

Additional attributes include:

• Honesty, reliability, discipline, and professionalism.
• Good communication and teamwork skills.
• Customer-focused and committed to quality service.
• Willingness to work shifts, weekends and public holidays where required.
• Ability to work under pressure and meet operational expectations.
• Relevant hospitality industry experience is an added advantage.

• Develop and implement marketing strategies to promote the serviced apartments and increase bookings.
• Manage the company's social media platforms and oversee digital marketing activities.
• Create engaging marketing content, including promotional graphics, photographs, videos and written advertisements.
• Identify and implement promotional campaigns to attract new customers and encourage repeat bookings.
• Identify potential business development opportunities and establish partnerships with corporate clients, travel agencies and other relevant organisations.
• Conduct market research to understand customer preferences, hospitality trends and competitor activities.
• Respond to online enquiries and support customer engagement through digital communication channels.
• Monitor the effectiveness of marketing campaigns and prepare regular performance reports.
• Coordinate promotional activities and ensure consistent communication of the facility's services and brand image.
• Recommend marketing improvements to increase brand awareness, customer reach and revenue.

• digital marketing
• social media management
• promotions
• writing skills
• communication skills
• creative skills
• social media platforms
• content creation
• develop marketing campaigns
• attract customers
• teamwork skills
• customer-focused
• work under pressure

• Certificate or Diploma in Marketing, Digital Marketing, Communications, Business or a related field.
• Experience in digital marketing, social media management or promotions.
• Good writing, communication and creative skills.
• Knowledge of social media platforms and content creation.
• Ability to develop marketing campaigns and attract customers.
• Must be honest, reliable, disciplined and professional.
• Good communication and teamwork skills.
• Customer-focused and committed to quality service.
• Willingness to work shifts, weekends and public holidays where required.
• Ability to work under pressure and meet operational expectations.
• Relevant hospitality industry experience is an added advantage.