Vacancy title:
Mass Segments Analyst

[Type: FULL_TIME, Industry: Telecommunications, Category: Accounting & Finance]

Jobs at:
MTN Zambia

Deadline of this Job:
Tuesday, November 11 2025

Duty Station:
Zambia | Lusaka | Zambia

Summary
Date Posted: Wednesday, November 5 2025, Base Salary: Not Disclosed

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JOB DETAILS:

We at MTN Zambia are a purpose and value-led organization.

At MTN Zambia we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life.

Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA.

As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!

Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers and stakeholders with a vision to realise our shared goals.

We are delighted that you are considering us as your career partner to make a mark in the world. We look forward to your application!

Job Title: Mass Segments Analyst

 This function is responsible for managing Mass Customers. Under the supervision of the Manager Data and Segments, below are the Key Job Responsibilities:

• Analyse customer behaviour, usage, and revenue trends to identify opportunities for growth in voice and data services;
• Track and report on key segment performance metrics including ARPU, MoU, data usage, churn, subscriber growth, and campaign ROI;
• Support the development and evaluation of mass market propositions, promotions, and bundles through insight-driven analysis;
• Conduct post-campaign performance reviews and provide recommendations for optimization;
• Maintain dashboards and reports on competitive activity, pricing trends, and market performance;
• Collaborate with Product, Pricing, CVM, and IT teams to align offers and campaigns to MTN Zambia’s strategic priorities;
• Provide customer insights that enhance retention, drive usage, and increase market share;
• Identify micro-segment opportunities to improve offer targeting and effectiveness;
• Support initiatives that improve customer experience and brand perception;
• Prepare regular/ad hoc performance reports, summaries, and presentations for management decision-making;
• Any other responsibilities or tasks as maybe assigned by management.

Candidate Requirements

• Grade 12 certificate with 5 credit or better of which English and Mathematics are a must;
• First degree in marketing or any other Business/Commerce related degree;
• 3 years Marketing experience within an FMCG or Advertising / Communications Industry.a

Work Hours: 8

Experience in Months: 36

Level of Education: bachelor degree

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