Job Purpose

Job market analysis

The Regional Sales Manager will develop and implement strategic business plans to achieve sales targets and enhance product performance in collaboration with franchise partners. Oversee sales operations in the assigned region, focusing on increasing market share and meeting sales objectives. Monitor market trends and conduct feasibility studies to identify business opportunities and optimize product assortments for overseas markets. Guide merchandise strategies and collaborate with product teams to ensure alignment with local market demands.

Summary of Key Responsibilities:

• Develop and implement effective sales strategies to achieve sales targets in the northern region.
• Lead, manage, and motivate the regional sales team to achieve high performance.
• Build and maintain strong customer relationships to enhance customer loyalty and retention.
• Monitor market trends in the retail clothing industrial and competitor activities to identify new business opportunities.
• Facilitate seasonal merchandising activities and ensure timely product launches that resonate with local customers.
• Maintain strong relationships with franchise partners, providing support and advice on on-site planning, market visits, and operational standards.
• Conduct regular market research to gather insights on local product preferences and customer needs.
• Drive cross-functional collaboration between product development, supply chain, and marketing teams to ensure seamless execution of business strategies.
• Lead and mentor team members, fostering a culture of high performance and continuous improvement.
• Ensuring deliveries are on time and inventories are correct for each retail store, as well as covering all sales order administration, invoicing and crediting for wholesale clients.
• Oversee the processing of orders and re-orders, whilst continually updating stock levels, dealing with any queries, logistical problems, distribution management and continually visiting retail stores to give product and brand training to sales staff.
• Collaborate with cross-functional teams including marketing, product development, and customer service to ensure alignment on objectives.
• Prepare and deliver sales forecasts, reports, and analyses to senior management.
• Conduct regular performance reviews and provide coaching and development for sales staff.

Required Skills and Competencies

• Excellent communication skills
• Good interpersonal skills
• Excellent negotiating skills
• Strong analytical and numerical skills
• Attention to detail
• Stronger leadership skills
• Sound Market Analysis skills

Primary Areas of Accountability:

Qualifications and Experience

• Bachelor’s degree in business administration, sales, marketing, or any commercial field.
• Must have a minimum of 5+ years of experience in sales and marketing at a Supervisory or Manager level
• Sales and Marketing experience of 1-2 years in the fashion/ clothing retail industry will be an added advantage
• Exposure to regional business development and franchise management will be a plus
• Proven track record of achieving sales targets and driving sales growth.
• Strong leadership and team management skills.
• Proven ability to develop and execute strategic sales plans
• Ability to analyze sales data and market trends to inform strategic decisions.
• Willingness to travel within the region as required.
• Must be a member of Zambian Institute of Marketing (ZIM)

• Develop and implement effective sales strategies to achieve sales targets in the northern region.
• Lead, manage, and motivate the regional sales team to achieve high performance.
• Build and maintain strong customer relationships to enhance customer loyalty and retention.
• Monitor market trends in the retail clothing industrial and competitor activities to identify new business opportunities.
• Facilitate seasonal merchandising activities and ensure timely product launches that resonate with local customers.
• Maintain strong relationships with franchise partners, providing support and advice on on-site planning, market visits, and operational standards.
• Conduct regular market research to gather insights on local product preferences and customer needs.
• Drive cross-functional collaboration between product development, supply chain, and marketing teams to ensure seamless execution of business strategies.
• Lead and mentor team members, fostering a culture of high performance and continuous improvement.
• Ensuring deliveries are on time and inventories are correct for each retail store, as well as covering all sales order administration, invoicing and crediting for wholesale clients.
• Oversee the processing of orders and re-orders, whilst continually updating stock levels, dealing with any queries, logistical problems, distribution management and continually visiting retail stores to give product and brand training to sales staff.
• Collaborate with cross-functional teams including marketing, product development, and customer service to ensure alignment on objectives.
• Prepare and deliver sales forecasts, reports, and analyses to senior management.
• Conduct regular performance reviews and provide coaching and development for sales staff.

• Excellent communication skills
• Good interpersonal skills
• Excellent negotiating skills
• Strong analytical and numerical skills
• Attention to detail
• Stronger leadership skills
• Sound Market Analysis skills

• Bachelor’s degree in business administration, sales, marketing, or any commercial field.
• Must have a minimum of 5+ years of experience in sales and marketing at a Supervisory or Manager level
• Sales and Marketing experience of 1-2 years in the fashion/ clothing retail industry will be an added advantage
• Exposure to regional business development and franchise management will be a plus
• Proven track record of achieving sales targets and driving sales growth.
• Strong leadership and team management skills.
• Proven ability to develop and execute strategic sales plans
• Ability to analyze sales data and market trends to inform strategic decisions.
• Willingness to travel within the region as required.
• Must be a member of Zambian Institute of Marketing (ZIM)