National Breweries Plc is Zambia’s leading producer and distributor of Traditional African Beer. Our affiliation to Delta Beverages gives our employees a sense of pride and that of belonging to one of the biggest international brewing companies in the world. The Company offers opportunities for all to learn develop and grow, whilst offering challenging career opportunities for lateral or vertical advancement.Zambia business directory

Responsibilities or duties

• Develop and implement sales strategies aligned with the company’s commercial and growth objectives
• Achieve monthly, quarterly, and annual sales volume and revenue targets
• Manage and grow distributor, wholesale, and key account relationships
• Monitor market trends, competitor activities, and consumer insights to inform pricing and promotions
• Lead, coach, and performance-manage the sales team, including sales representatives and merchandisers
• Ensure effective route-to-market execution and territory coverage
• Drive availability, visibility, and brand execution standards in the trade
• Prepare sales forecasts, budgets, and performance reports
• Collaborate with Marketing, Finance, Supply Chain, and Production teams to ensure demand fulfillment
• Ensure compliance with company policies, ethical standards, and applicable liquor regulations

Qualifications or requirements (e.g., education, skills)

• Full Grade 12 Certificate
• Bachelor’s Degree in Sales, Marketing, Business Administration, or a related field

Experience needed

• Minimum of 5–8 years’ sales experience in FMCG, preferably in breweries, beverages, or alcohol categories
• Proven experience managing distributors and key accounts
• Demonstrated ability to lead and motivate a high-performing sales team
• Strong commercial acumen and negotiation skills
• Experience with sales forecasting, budgeting, and reporting

• Develop and implement sales strategies aligned with the company’s commercial and growth objectives
• Achieve monthly, quarterly, and annual sales volume and revenue targets
• Manage and grow distributor, wholesale, and key account relationships
• Monitor market trends, competitor activities, and consumer insights to inform pricing and promotions
• Lead, coach, and performance-manage the sales team, including sales representatives and merchandisers
• Ensure effective route-to-market execution and territory coverage
• Drive availability, visibility, and brand execution standards in the trade
• Prepare sales forecasts, budgets, and performance reports
• Collaborate with Marketing, Finance, Supply Chain, and Production teams to ensure demand fulfillment
• Ensure compliance with company policies, ethical standards, and applicable liquor regulations

• Sales strategy development and implementation
• Sales volume and revenue target achievement
• Distributor, wholesale, and key account management
• Market trend monitoring
• Competitor activity analysis
• Consumer insights utilization
• Sales team leadership, coaching, and performance management
• Route-to-market execution
• Territory coverage management
• Availability, visibility, and brand execution standards
• Sales forecasting
• Budgeting
• Performance reporting
• Cross-functional collaboration
• Compliance with company policies and regulations
• Commercial acumen
• Negotiation skills

• Full Grade 12 Certificate
• Bachelor’s Degree in Sales, Marketing, Business Administration, or a related field
• Minimum of 5–8 years’ sales experience in FMCG, preferably in breweries, beverages, or alcohol categories
• Proven experience managing distributors and key accounts
• Demonstrated ability to lead and motivate a high-performing sales team
• Strong commercial acumen and negotiation skills
• Experience with sales forecasting, budgeting, and reporting