Vacancy title:
Tourism Promotions Officer – Digital Marketing / Branding & Tourism Promotions Assistant (Re-advertisement)
Jobs at:
Zambia Tourism AgencyDeadline of this Job:
Monday, February 10 2025
Summary
Date Posted: Friday, January 31 2025, Base Salary: Not Disclosed
JOB DETAILS:
The Zambia Tourism Agency (ZTA) is a Statutory Body established through the Tourism and Hospitality Act No. 13 of 2015. The Act mandates the Zambia Tourism Agency to effectively market and promote Zambia as a tourism and travel destination of choice and to regulate the tourism industry.
VACANCIES
The Zambia Tourism Agency wishes to invite suitably qualified and experienced Zambian nationals to fill the following vacant positions:
1. TOURISM PROMOTIONS OFFICER – DIGITAL MARKETING / BRANDING: Lusaka Office (1 POSITION) – Readvertisement
Reporting to the Manager – Digital Marketing/Branding, the Tourism Promotion Officer-Digital Marketing/Branding will assist the Manager with implementing and managing online marketing campaigns and help drive audience engagement, increase brand visibility, and ultimately support the growth of tourism in Zambia.
Principle Accountabilities:
• Assist in managing and maintaining Zambia Tourism Agency’s social media accounts, including content creation, scheduling, and community management.
• Collaborate with the wider marketing team to develop high-quality and engaging digital content, including blog posts, social media posts, and email newsletters.
• Assist in creating and managing online advertising campaigns on platforms such as Google Ads and social media advertising.
• Contribute to maintaining and updating the Agency’s website, ensuring it remains up-to-date and provides superior user experience.
• Aid in optimising website content for search engines (SEO) and assist with paid advertising campaigns (SEM) to improve online visibility.
• Monitor and analyse digital marketing performance metrics, prepare reports, and provide insights to inform decision-making.
• Assist in researching industry trends, competitors, and audience preferences to enhance digital marketing strategies.
• Provide administrative support to the digital marketing team, including organizing meetings, tracking expenses, and managing digital marketing assets.
• Assist in creating high-quality marketing materials (online and offline) to promote Zambia’s tourism offerings.
• Collaborate with the design team or external agencies to create visually appealing graphics, infographics, and other design assets for marketing campaigns.
• Ensure consistency in brand messaging and adherence to brand guidelines across all marketing materials and channels.
• Assist in gathering market intelligence and conducting research on industry trends to inform branding strategies.
• Provide support in organising and promoting events and trade shows related to tourism and travel.
• Prepare reports on branding and marketing activities, including social media metrics and engagement data.
• Undertake effectively the dissemination of tourism information in the region to promote awareness.
Qualifications and Personal Attributes:
• Full Form V/Grade 12 School Certificate.
• Bachelor’s degree in Marketing, Communications, Digital Marketing, or equivalent.
• 3 years’ work experience.
• Must be a member of the Zambia Institute of Marketing (ZIM).
• Able to write technical and analytical reports.
• Computer literate.
• Strong interpersonal skills.
2. TOURISM PROMOTIONS ASSISTANT – Livingstone Office (1 POSITION)
Reporting to the Tourism Promotions Manager – Southwest, the Tourism Promotions Assistant based in Livingstone will undertake the marketing and promotion of regional tourism products in order to facilitate an increase in tourist arrivals and enhance the experience of arriving tourists.
Principle Accountabilities:
• Undertake the effective implementation of regional marketing plans to facilitate an increase in tourist arrivals and earnings.
• Regularly collect sector data and market intelligence that facilitates extraction of insights and the organisation’s understanding of the market dynamics.
• Execute regional tourism promotion programmes to increase awareness and visibility of destination offers.
• Disseminate relevant information related to the designated region to enhance awareness of product offerings and events that would be of interest to identified stakeholders.
Qualifications and Personal Attributes:
• Full Form V/Grade 12 School Certificate.
• Bachelor’s Degree in Marketing or equivalent.
• At least 1-year work experience in a similar environment.
• Must be a member of the Zambia Institute of Marketing (ZIM).
• Strong organisational and time-management skills.
• Computer literate.
• Strong interpersonal skills.
• Ability to work independently and as part of a team.
Education Requirement: No Requirements
Job Experience: No Requirements
Work Hours: 8
Experience in Months:
Level of Education:
Job application procedure
Interested in applying for this job? Click here to submit your application now.
• Should you closely fit the above requirements and are interested in the position, kindly send your detailed CV and copies of educational and professional certificates (clearly stating in the e-mail subject line the position you are applying for) to: by / before 10th February 2025. Please note that only short-listed candidates will be contacted.
All Jobs
Join a Focused Community on job search to uncover both advertised and non-advertised jobs that you may not be aware of. A jobs WhatsApp Group Community can ensure that you know the opportunities happening around you and a jobs Facebook Group Community provides an opportunity to discuss with employers who need to fill urgent position. Click the links to join. You can view previously sent Email Alerts here incase you missed them and Subscribe so that you never miss out.