About One Acre Fund

Founded in 2006, One Acre Fund equips 5.5 million smallholder farmers to make their farms more productive. Across nine countries that together are home to two-thirds of Africa's farmers, we provide high-quality farm supplies, tree seedlings, accessible credit, modern agronomic training, and a wide range of other agricultural services. On average, this model enables any farmer to increase their income and assets on supported land by more than 35 percent, while permanently improving their resilience. This is all made possible by our team of 9,000+ full-time staff, drawn from diverse backgrounds and professions. To learn more, please see our Why Work Here blog post.

About the Role

Drive program adoption by developing and coordinating high-quality marketing interventions, building field team marketing capacity, and strengthening targeted community engagement. Monitor adoption performance, resolve field-level challenges, and provide dotted-line coaching to FDs and FOs to ensure consistent execution and achievement of adoption targets.

Responsibilities

Marketing & Adoption Strategy (Primary)

• Develop and lead marketing and adoption strategies that strengthen farmer trust, build a high-quality farmer pipeline, and ensure achievement of seasonal adoption targets.
• Design coordinated community engagement and mobilization systems that increase turnout, improve farmer understanding, and support informed decision-making.
• Ensure consistent, farmer-centered communication by guiding the development of clear, compelling messaging and marketing materials for field teams.
• Oversee execution quality in the field through routine visits, identifying messaging or delivery gaps, and coordinating corrective actions with FDs and FOs.
• Use farmer insights and field feedback to continuously refine marketing strategy and communication approaches.

Adoption Data Analysis & Performance Improvement

• Review weekly adoption data across PODs to identify bottlenecks, trends, and improvement opportunities.
• Use data-driven insights to recommend both strategic and tactical improvements for marketing and enrollment.
• Produce clear, actionable adoption post-mortems and recommend improvements grounded in learnings and field realities.

Field Team Coaching & Performance Support

• In collaboration with relevant teams, provide ongoing coaching to FDs and FOs on marketing execution, communication skills, and community engagement.
• Strengthen FO capacity to confidently articulate program value and build long-term trust with farmers.
• Support FDs to plan, monitor, and troubleshoot weekly marketing and enrollment activities

Adoption Targets & Accountability

• Accountable for achieving program, POD-, and site-level adoption targets through strong strategy execution, field coaching, and performance management.
• Identify sites at risk of missing targets and deploy timely interventions to close performance gaps

Cross-functional Collaboration

Close collaboration with the Communication, Social behavior change, government relations, and field team.

Career Growth and Development

We have a strong culture of constant learning and we invest in developing our people. You’ll have weekly check-ins with your manager, access to mentorship and training programs, and regular feedback on your performance. We hold career reviews every six months, and set aside time to discuss your aspirations and career goals. You’ll have the opportunity to shape a growing organization and build a rewarding long-term career.

Qualifications

Across all roles, these are the general qualifications we look for. For this role specifically, you will have:

• Knowledge of community engagement, marketing, or social behavior change in rural settings.
• 3+ years of experience in sales, marketing, or adoption-focused roles within the development or social impact sector.
• Ability to design farmer-centered communication and outreach strategies
• Moderate data analysis (Google Sheets, dashboards) and ability to interpret adoption trends and translate insights into field actions.
• Experience designing or executing multi-channel marketing campaigns. Could include field activations, SMS, radio, community engagement.
• Strong communication skills.
• Coaching and facilitation skills to build field officers and field directors marketing capacity. (Nice to have)

Preferred Start Date

As soon as possible

Job Location

Kabwe, Zambia

Benefits

Health insurance, paid time off

Contract Duration

1 Year

Eligibility

This role is only open to citizens or permanent residents of Zambia.

• Develop and lead marketing and adoption strategies that strengthen farmer trust, build a high-quality farmer pipeline, and ensure achievement of seasonal adoption targets.
• Design coordinated community engagement and mobilization systems that increase turnout, improve farmer understanding, and support informed decision-making.
• Ensure consistent, farmer-centered communication by guiding the development of clear, compelling messaging and marketing materials for field teams.
• Oversee execution quality in the field through routine visits, identifying messaging or delivery gaps, and coordinating corrective actions with FDs and FOs.
• Use farmer insights and field feedback to continuously refine marketing strategy and communication approaches.
• Review weekly adoption data across PODs to identify bottlenecks, trends, and improvement opportunities.
• Use data-driven insights to recommend both strategic and tactical improvements for marketing and enrollment.
• Produce clear, actionable adoption post-mortems and recommend improvements grounded in learnings and field realities.
• In collaboration with relevant teams, provide ongoing coaching to FDs and FOs on marketing execution, communication skills, and community engagement.
• Strengthen FO capacity to confidently articulate program value and build long-term trust with farmers.
• Support FDs to plan, monitor, and troubleshoot weekly marketing and enrollment activities
• Accountable for achieving program, POD-, and site-level adoption targets through strong strategy execution, field coaching, and performance management.
• Identify sites at risk of missing targets and deploy timely interventions to close performance gaps
• Close collaboration with the Communication, Social behavior change, government relations, and field team.

• Knowledge of community engagement, marketing, or social behavior change in rural settings.
• Ability to design farmer-centered communication and outreach strategies
• Moderate data analysis (Google Sheets, dashboards) and ability to interpret adoption trends and translate insights into field actions.
• Experience designing or executing multi-channel marketing campaigns. Could include field activations, SMS, radio, community engagement.
• Strong communication skills.
• Coaching and facilitation skills to build field officers and field directors marketing capacity. (Nice to have)

• 3+ years of experience in sales, marketing, or adoption-focused roles within the development or social impact sector.