About Elitrasmart Medical Supplies Limited

Elitrasmart Medical Supplies Limited is a trusted Zambian supplier of quality medical products. We design and supply garments for medical personnel including scrubs, lab coats, theatre gowns, nursing uniforms, and custom embroidered workwear for hospitals, clinics, and training schools.

As we expand our brand presence locally and regionally, we need a creative storyteller to own our digital presence and showcase our products to the people who wear them every day.

The Role: Content Creator

You will be in charge of end-to-end content creation for all our medical garment lines. Your work will educate healthcare workers, build trust in our brand, and drive sales both online and offline. This is not a desk-only role. You will be on the factory floor, in hospitals, and at trade shows capturing the real story behind our products.

Key Responsibilities

1. Content Strategy & Planning:

Develop a monthly content calendar aligned with sales campaigns, health awareness days, and product launches. Research trends in medical apparel, healthcare content, and digital marketing to keep Elitrasmart ahead. Identify key customer segments: nurses, doctors, students, procurement officers, and create content tailored to each

2. Content Production

Photography: Shoot high-quality product photos, lifestyle images of healthcare workers in our garments, and factory production shots

Videography: Script, shoot, and edit short-form videos for TikTok, Reels, and YouTube Shorts, plus longer product demos and testimonials

Graphics: Design static posts, infographics, catalogues, and banners using Canva, Adobe Suite, or similar tools

Copywriting: Write compelling captions, product descriptions, blog articles, and email newsletters in clear, professional English.

3. Social Media Management:

Manage Elitrasmart pages on Facebook, Instagram, TikTok, LinkedIn, and YouTube. Post consistently, respond to comments/DMs, and grow an engaged community of healthcare professionals. Run basic paid campaigns with the Marketing Manager and track performance.

4. Brand & Product Storytelling:

Translate technical garment features into benefits healthcare workers care about: comfort during 12-hour shifts, durability after 100 washes, infection control compliance. Interview doctors, nurses, and tailors to create testimonial and behind-the-scenes content.

5. Reporting & Optimization:

Track reach, engagement, leads, and conversions from content monthly. Use insights to improve formats, posting times, and messaging. Maintain a content library and organize all raw files for reuse.

Who We Are Looking For.

Must-Have Requirements

• Certificate in Marketing, Media, Communications, Journalism, Graphic Design or related field. Strong portfolios can substitute for formal qualifications.
• 2+ years proven experience creating content for a brand, preferably in fashion, healthcare, retail, or manufacturing.
• Hands-on skills in photography and videography using DSLR/phone + editing apps or software.
• Proficient in Canva, CapCut, Adobe Premiere Pro, Photoshop, or similar tools.
• Excellent written and verbal English. Knowledge of Nyanja/Bemba for local campaigns is an advantage.
• Understanding of social media algorithms and what makes content shareable.
• Ability to work independently, meet deadlines, and manage multiple projects

Ideal Candidate Traits

• You are creative but data-driven. You test, measure, and improve.
• You are comfortable directing models and talking to doctors/nurses on camera.
• You respect medical environments and can follow infection control rules when shooting in clinics.
• You take initiative. If you see a good content moment on the factory floor, you capture it.
• You believe in promoting local manufacturing and quality healthcare

What We Offer

Competitive salary + performance-based incentives tied to online sales

Opportunity to lead the digital growth of a fast-expanding local brand

• Develop a monthly content calendar aligned with sales campaigns, health awareness days, and product launches.
• Research trends in medical apparel, healthcare content, and digital marketing.
• Identify key customer segments and create tailored content.
• Shoot high-quality product photos, lifestyle images, and factory production shots.
• Script, shoot, and edit short-form and long-form videos.
• Design static posts, infographics, catalogues, and banners.
• Write compelling captions, product descriptions, blog articles, and email newsletters.
• Manage social media pages on Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Post consistently, respond to comments/DMs, and grow an engaged community.
• Run basic paid campaigns and track performance.
• Translate technical garment features into benefits for healthcare workers.
• Interview doctors, nurses, and tailors for testimonial and behind-the-scenes content.
• Track reach, engagement, leads, and conversions from content monthly.
• Use insights to improve content formats, posting times, and messaging.
• Maintain a content library and organize all raw files.

• Content creation
• Photography
• Videography
• Graphic design
• Copywriting
• Social media management
• Canva
• CapCut
• Adobe Premiere Pro
• Photoshop
• English (written and verbal)
• Social media algorithms
• Independent work
• Deadline management
• Project management

• Certificate in Marketing, Media, Communications, Journalism, Graphic Design or related field (or equivalent experience).
• 2+ years proven experience creating content for a brand, preferably in fashion, healthcare, retail, or manufacturing.
• Hands-on skills in photography and videography using DSLR/phone + editing apps or software.
• Proficient in Canva, CapCut, Adobe Premiere Pro, Photoshop, or similar tools.
• Excellent written and verbal English.
• Knowledge of Nyanja/Bemba is an advantage.
• Understanding of social media algorithms and what makes content shareable.
• Ability to work independently, meet deadlines, and manage multiple projects.