Role Purpose

This role combines creative design expertise with strategic social media management. The Graphic Designer & Social Media Manager is responsible for producing high-quality visual content and managing company social media platforms to enhance brand visibility, engagement, and market positioning.

Key Responsibilities

• Design marketing materials including flyers, posters, social media graphics, brochures, company profiles, receipt books, and digital content.
• Develop brand-aligned visual assets for campaigns, internal communications, and promotional activities.
• Create, schedule, and manage social media content across platforms (e.g., Facebook, Instagram, LinkedIn, TikTok).
• Monitor online engagement, respond professionally to queries, and grow follower communities.
• Maintain brand identity and ensure consistency across all digital and printed materials.
• Produce multimedia content (short videos, motion graphics, animations) using Adobe After Effects where applicable.
• Analyse social media metrics to optimise content performance and adjust strategy.
• Collaborate with the marketing and sales teams on campaigns and product launches.
• Maintain an organised digital asset library and ensure all artwork is backed up and accessible.
• Ensure all designs meet technical specifications for both print and digital environments.

Required Qualifications & Experience

• Proven experience as a graphic designer with a strong portfolio.
• Proficiency in Adobe Suite (Photoshop, Illustrator, InDesign, After Effects).
• Experience managing corporate social media pages and content calendars.
• Knowledge of brand development, layout principles, and visual communication.
• Diploma or Degree in Graphic Design, Marketing, Communications, or related field is an advantage.

Key Competencies

• Strong creativity with high attention to visual detail.
• Ability to balance multiple projects and meet deadlines.
• Strong communication and interpersonal skills.
• Critical thinking and ability to translate business requirements into visual concepts.
• High discipline, consistency, and ownership of deliverables.

• Design marketing materials including flyers, posters, social media graphics, brochures, company profiles, receipt books, and digital content.
• Develop brand-aligned visual assets for campaigns, internal communications, and promotional activities.
• Create, schedule, and manage social media content across platforms (e.g., Facebook, Instagram, LinkedIn, TikTok).
• Monitor online engagement, respond professionally to queries, and grow follower communities.
• Maintain brand identity and ensure consistency across all digital and printed materials.
• Produce multimedia content (short videos, motion graphics, animations) using Adobe After Effects where applicable.
• Analyse social media metrics to optimise content performance and adjust strategy.
• Collaborate with the marketing and sales teams on campaigns and product launches.
• Maintain an organised digital asset library and ensure all artwork is backed up and accessible.
• Ensure all designs meet technical specifications for both print and digital environments.

• Proficiency in Adobe Suite (Photoshop, Illustrator, InDesign, After Effects).
• Experience managing corporate social media pages and content calendars.
• Knowledge of brand development, layout principles, and visual communication.
• Strong creativity with high attention to visual detail.
• Ability to balance multiple projects and meet deadlines.
• Strong communication and interpersonal skills.
• Critical thinking and ability to translate business requirements into visual concepts.
• High discipline, consistency, and ownership of deliverables.

• Proven experience as a graphic designer with a strong portfolio.
• Proficiency in Adobe Suite (Photoshop, Illustrator, InDesign, After Effects).
• Experience managing corporate social media pages and content calendars.
• Knowledge of brand development, layout principles, and visual communication.
• Diploma or Degree in Graphic Design, Marketing, Communications, or related field is an advantage.