ABOUT THE ROLE

We are looking for a hands-on Marketing and Social Media Manager to lead Itel Energy’s marketing activities with a strong focus on social media and local content.

The candidate will be responsible for marketing calendar, event and promotion campaign planning, budget proposals and overall delivery, while directly managing social media operations and routine content production. The candidate will guide the BTL supervisor and coordinate with sales, technical teams, regional marketing and external partners.

KEY RESPONSIBILITIES

Marketing and Campaign Planning

• Develop monthly and quarterly marketing plans aligned with business priorities and regional brand direction.
• Lead campaign planning for festival promotion like Black Friday and Christmas, product launches, channel promotions, community initiatives and donation activities were applicable.
• Define campaign objectives, target audiences, key messages, channels, deliverables, timelines, budgets and success measures.
• Coordinate with sales on promotional offers, product availability, participating dealers and lead follow-up arrangements.
• Guide the BTL Supervisor, assign execution responsibilities and monitor progress across online and offline activities.
• Track campaign results and spending, prepare reports and recommendation improvements.

Social Media and Content

• Own the content calendar and day-to-day operation of relevant platforms, including Facebook, Instagram, TikTok, and LinkedIn.
• Plan, create and publish locally relevant content that builds brand awareness, explains products and supports campaigns.
• Create routine graphic materials and produce or edit short-form videos, including product demonstrations, event highlights, customer interviews and testimonials.
• Conduct customer interviews and capture photos and videos for local campaigns and customer stories, with appropriate consent.
• Adapt regional and global marketing materials for local audiences while maintaining brand consistency and accurate product information.
• Manage community engagement, respond to enquiries and coordinates sales follow-up.
• Plan and manage paid social campaigns with approved budgets, and track performance.
• Identify and coordinate relevant KOLs, creators, media partners and external production resources.
• Maintain an organized collection of photos, videos, design files and approved marketing assets.

Requirements

• At least 5 years of relevant marketing experience, including hands-on social media management and experience leading campaigns or projects.
• Proven ability to plan and deliver marketing campaigns independently, coordinating online and offline activities.
• Strong understanding of social media content, community management, paid advertising and performance reporting.
• Strong copywriting and communication skills in English and at least one relevant local language.
• Practical graphic design skills using Adobe Photoshop, Illustrator, Canva or similar tools.
• Good short-form video editing skills using CapCut, Adobe Primiere Pro or similar software.
• Experience coordinating BTL activities, suppliers, agencies or team members.
• Good budget management, organizational skills and attention to detail
• Ability to produce routine photo and video content and brief external suppliers for larger production needs.
• Experience in consumer electronics, solar, energy or a related industry is preferred.
• Willingness to travel for market visits, events and content production.

• Develop monthly and quarterly marketing plans aligned with business priorities and regional brand direction.
• Lead campaign planning for festival promotion like Black Friday and Christmas, product launches, channel promotions, community initiatives and donation activities were applicable.
• Define campaign objectives, target audiences, key messages, channels, deliverables, timelines, budgets and success measures.
• Coordinate with sales on promotional offers, product availability, participating dealers and lead follow-up arrangements.
• Guide the BTL Supervisor, assign execution responsibilities and monitor progress across online and offline activities.
• Track campaign results and spending, prepare reports and recommendation improvements.
• Own the content calendar and day-to-day operation of relevant platforms, including Facebook, Instagram, TikTok, and LinkedIn.
• Plan, create and publish locally relevant content that builds brand awareness, explains products and supports campaigns.
• Create routine graphic materials and produce or edit short-form videos, including product demonstrations, event highlights, customer interviews and testimonials.
• Conduct customer interviews and capture photos and videos for local campaigns and customer stories, with appropriate consent.
• Adapt regional and global marketing materials for local audiences while maintaining brand consistency and accurate product information.
• Manage community engagement, respond to enquiries and coordinates sales follow-up.
• Plan and manage paid social campaigns with approved budgets, and track performance.
• Identify and coordinate relevant KOLs, creators, media partners and external production resources.
• Maintain an organized collection of photos, videos, design files and approved marketing assets.

• Social media management
• Campaign planning
• Content creation
• Graphic design
• Video editing
• Copywriting
• Communication
• Budget management
• Organizational skills
• Attention to detail

• At least 5 years of relevant marketing experience
• Hands-on social media management experience
• Experience leading campaigns or projects
• Proven ability to plan and deliver marketing campaigns independently
• Strong understanding of social media content, community management, paid advertising and performance reporting
• Strong copywriting and communication skills in English and at least one relevant local language
• Practical graphic design skills using Adobe Photoshop, Illustrator, Canva or similar tools
• Good short-form video editing skills using CapCut, Adobe Primiere Pro or similar software
• Experience coordinating BTL activities, suppliers, agencies or team members
• Good budget management, organizational skills and attention to detail
• Ability to produce routine photo and video content and brief external suppliers for larger production needs
• Experience in consumer electronics, solar, energy or a related industry is preferred
• Willingness to travel for market visits, events and content production