About Us

Aston Air Group is a growing mobility and transportation solutions provider committed to delivering exceptional vehicle rental services to corporate, government, tourism, and individual clients across Zambia. We are seeking an energetic, creative, and results-driven Marketing Executive to help grow our brand presence, generate business opportunities, and support our expansion strategy.

Job Purpose

The Marketing & Business Development Executive will be responsible for developing and executing marketing initiatives that increase brand visibility, generate qualified leads, drive vehicle bookings, and support revenue growth. The role requires a proactive professional who can combine digital marketing expertise with business development and relationship management to strengthen the company's market position.

Key Responsibilities:

Marketing Strategy & Campaign Management

• Execute marketing strategies and campaigns aligned with business objectives.
• Develop and implement promotional activities to increase vehicle bookings and customer engagement.
• Coordinate marketing initiatives across digital and traditional channels.
• Conduct market research and competitor analysis to identify growth opportunities.

Digital Marketing & Content Management

• Manage and grow the company's digital presence across social media platforms and online channels.
• Create engaging content, advertisements, promotions, and customer-focused campaigns.
• Manage website content and online listings to ensure brand consistency and visibility.
• Monitor digital campaign performance and optimize marketing spend for maximum return on investment (ROI).

Brand Management

• Ensure consistent application of company branding across all marketing materials and customer touchpoints.
• Strengthen and protect the company's reputation through effective communication and stakeholder engagement.
• Support the development of marketing collateral, brochures, presentations, and promotional materials.

Sales Support & Lead Generation

• Generate and qualify leads for both corporate and retail vehicle rental customers.
• Work closely with the sales and operations teams to convert enquiries into bookings.
• Support customer acquisition and retention initiatives.
• Develop targeted campaigns aimed at increasing fleet utilization and revenue.

Customer Relationship Management

• Build and maintain strong relationships with existing and prospective clients.
• Coordinate customer feedback initiatives and identify opportunities to improve service delivery.
• Address customer concerns and work closely with operations teams to ensure timely resolution.

Corporate & Airport Business Development

• Drive growth of airport rental services and related travel partnerships.
• Develop strategic relationships with:
  • Hotels and lodges
  • Airlines
  • Travel agencies and tour operators
  • Embassies and diplomatic missions
  • NGOs and development agencies
  • Government institutions
  • Corporate organizations
• Identify and pursue partnership opportunities that increase bookings and revenue.
• Represent the company at exhibitions, trade fairs, networking events, and industry forums.

Reporting & Market Analytics

• Monitor and report on campaign performance, customer acquisition costs, and marketing ROI.
• Track booking trends, market activity, and competitor performance.
• Prepare weekly and monthly marketing performance reports.
• Provide recommendations to improve market penetration and business growth.

Qualifications & Experience:

Education

• Diploma or Bachelor's Degree in Marketing, Business Administration, Communications, Public Relations, or a related field.

Experience

• Minimum of 2–5 years' experience in marketing, business development, or sales.
• Experience within the transport, logistics, tourism, hospitality, aviation, travel, or car rental industry will be an added advantage.
• Proven track record of generating leads and supporting business growth initiatives.

Key Competencies:

Technical Skills

• Digital marketing and social media management.
• Content creation and campaign management.
• Graphic design tools such as Canva and Adobe Creative Suite.
• Customer Relationship Management (CRM) systems.
• Microsoft Office Suite (Excel, Word, PowerPoint).
• Data analysis, reporting, and marketing performance measurement.

Behavioural Competencies

• Excellent written and verbal communication skills.
• Strong presentation and stakeholder engagement skills.
• Relationship-building and networking ability.
• Commercial awareness and customer focus.
• Negotiation and influencing skills.
• Creativity, innovation, and initiative.
• Strong analytical and problem-solving capabilities.
• Attention to detail and ability to manage multiple priorities.

Why Join Us?

• Opportunity to work with a growing and ambitious brand.
• Exposure to diverse corporate, tourism, and aviation sectors.
• Career growth and professional development opportunities.
• Dynamic and collaborative work environment.

• Execute marketing strategies and campaigns aligned with business objectives.
• Develop and implement promotional activities to increase vehicle bookings and customer engagement.
• Coordinate marketing initiatives across digital and traditional channels.
• Conduct market research and competitor analysis to identify growth opportunities.
• Manage and grow the company's digital presence across social media platforms and online channels.
• Create engaging content, advertisements, promotions, and customer-focused campaigns.
• Manage website content and online listings to ensure brand consistency and visibility.
• Monitor digital campaign performance and optimize marketing spend for maximum return on investment (ROI).
• Ensure consistent application of company branding across all marketing materials and customer touchpoints.
• Strengthen and protect the company's reputation through effective communication and stakeholder engagement.
• Support the development of marketing collateral, brochures, presentations, and promotional materials.
• Generate and qualify leads for both corporate and retail vehicle rental customers.
• Work closely with the sales and operations teams to convert enquiries into bookings.
• Support customer acquisition and retention initiatives.
• Develop targeted campaigns aimed at increasing fleet utilization and revenue.
• Build and maintain strong relationships with existing and prospective clients.
• Coordinate customer feedback initiatives and identify opportunities to improve service delivery.
• Address customer concerns and work closely with operations teams to ensure timely resolution.
• Drive growth of airport rental services and related travel partnerships.
• Develop strategic relationships with: Hotels and lodges, Airlines, Travel agencies and tour operators, Embassies and diplomatic missions, NGOs and development agencies, Government institutions, Corporate organizations
• Identify and pursue partnership opportunities that increase bookings and revenue.
• Represent the company at exhibitions, trade fairs, networking events, and industry forums.
• Monitor and report on campaign performance, customer acquisition costs, and marketing ROI.
• Track booking trends, market activity, and competitor performance.
• Prepare weekly and monthly marketing performance reports.
• Provide recommendations to improve market penetration and business growth.

• Digital marketing and social media management.
• Content creation and campaign management.
• Graphic design tools such as Canva and Adobe Creative Suite.
• Customer Relationship Management (CRM) systems.
• Microsoft Office Suite (Excel, Word, PowerPoint).
• Data analysis, reporting, and marketing performance measurement.
• Excellent written and verbal communication skills.
• Strong presentation and stakeholder engagement skills.
• Relationship-building and networking ability.
• Commercial awareness and customer focus.
• Negotiation and influencing skills.
• Creativity, innovation, and initiative.
• Strong analytical and problem-solving capabilities.
• Attention to detail and ability to manage multiple priorities.

• Diploma or Bachelor's Degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
• Minimum of 2–5 years' experience in marketing, business development, or sales.
• Experience within the transport, logistics, tourism, hospitality, aviation, travel, or car rental industry will be an added advantage.
• Proven track record of generating leads and supporting business growth initiatives.