Overview

Our client is a leading agricultural solutions provider, delivering innovative products and services that support sustainable farming and improved productivity across Zambia.Zambia market insights

They are seeking a dynamic and organised Marketing Coordinator to join their team in Zambia. This role is responsible for the facilitation, coordination, and execution of field marketing campaigns and training initiatives. The successful candidate will work closely with the General Manager – Sales and the wider sales team to drive lead generation, strengthen brand visibility, and support revenue growth through targeted marketing initiatives within the agri sector.

Key Responsibilities:

Marketing Campaigns & Promotions

• Develop and implement marketing campaigns for key company products.
• Plan and execute promotional strategies across multiple marketing channels.
• Coordinate sales promotions and advertising initiatives.
• Analyse market trends to identify target audiences and new opportunities.

Content & Brand Management

• Oversee the creation, review, and management of marketing content across social media and digital platforms.
• Ensure all marketing materials are current, accurate, and aligned with brand standards.
• Coordinate website content updates in collaboration with internal departments.
• Maintain and safeguard marketing materials, including inventory management and control.

Public Relations & Communications

• Coordinate all public relations activities and respond to media inquiries.
• Develop and maintain strong relationships with media outlets.
• Monitor public opinion and media coverage to protect and enhance the company’s reputation.
• Maintain a strong understanding of industry trends and recommend communication strategies accordingly.

Events & Partnerships

• Lead the coordination and facilitation of field marketing events and training sessions.
• Track and manage expenses related to field events.
• Maintain relationships with third-party vendors and venues across different regions.
• Evaluate opportunities for partnerships, sponsorships, and advertising initiatives.

Planning & Reporting

• Assist in the implementation and documentation of the annual marketing plan and budget.
• Support performance tracking of marketing activities and campaigns.
• Perform additional duties as assigned by the supervisor.

Key Skills & Attributes

• Strong organisational and coordination skills
• Excellent communication and relationship-building abilities
• Creative thinking with attention to detail
• Ability to manage multiple projects and deadlines
• Strong understanding of marketing trends and digital platforms
• Ability to work collaboratively across departments

Minimum qualifications and experience requirements

• Marketing diploma
• 2-5 years’ experience in a marketing role
• Experience coordinating marketing campaigns, events, or promotional activities.
• Proficiency in social media platforms and digital marketing tools.
• Strong written and verbal communication skills.
• Good organisational and time management skills

• Develop and implement marketing campaigns for key company products.
• Plan and execute promotional strategies across multiple marketing channels.
• Coordinate sales promotions and advertising initiatives.
• Analyse market trends to identify target audiences and new opportunities.
• Oversee the creation, review, and management of marketing content across social media and digital platforms.
• Ensure all marketing materials are current, accurate, and aligned with brand standards.
• Coordinate website content updates in collaboration with internal departments.
• Maintain and safeguard marketing materials, including inventory management and control.
• Coordinate all public relations activities and respond to media inquiries.
• Develop and maintain strong relationships with media outlets.
• Monitor public opinion and media coverage to protect and enhance the company’s reputation.
• Maintain a strong understanding of industry trends and recommend communication strategies accordingly.
• Lead the coordination and facilitation of field marketing events and training sessions.
• Track and manage expenses related to field events.
• Maintain relationships with third-party vendors and venues across different regions.
• Evaluate opportunities for partnerships, sponsorships, and advertising initiatives.
• Assist in the implementation and documentation of the annual marketing plan and budget.
• Support performance tracking of marketing activities and campaigns.
• Perform additional duties as assigned by the supervisor.

• Strong organisational and coordination skills
• Excellent communication and relationship-building abilities
• Creative thinking with attention to detail
• Ability to manage multiple projects and deadlines
• Strong understanding of marketing trends and digital platforms
• Ability to work collaboratively across departments
• Proficiency in social media platforms and digital marketing tools.
• Strong written and verbal communication skills.
• Good organisational and time management skills

• Marketing diploma
• 2-5 years’ experience in a marketing role
• Experience coordinating marketing campaigns, events, or promotional activities.