MARKETING & CONTENT CREATION OFFICER

POSITION DETAILS

Job Title: Marketing & Content Creation Officer

Department: Marketing & Business Development

Reports To: Chief Executive Officer

Location: Lusaka (Frequent travel to all Company branches, project sites and customer locations)

JOB PURPOSE

The Marketing & Content Creation Officer is responsible for developing, implementing and continuously improving the Company's marketing strategy to increase brand awareness, customer enquiries, showroom foot traffic, sales opportunities and overall business growth.

The role is highly strategic and execution-focused. The successful candidate will be expected to analyse the market, understand customer behaviour, identify opportunities, develop marketing campaigns, generate qualified leads, create engaging marketing content and measure the effectiveness of all marketing activities.

This position is suited to a commercially minded marketing professional who is able to combine strategic planning with practical execution and deliver measurable business results.

KEY RESPONSIBILITIES

Marketing Strategy

• Develop and implement the Company's annual and quarterly marketing strategy.
• Conduct Market Research and Competitor Analysis.
• Perform SWOT analyses and identify market opportunities.
• Recommend new marketing initiatives to increase sales and market share.
• Develop branch-specific marketing plans.
• Prepare monthly marketing performance reports.

Customer Acquisition & Foot Traffic

• Develop campaigns that increase customer visits to company stores.
• Drive customer enquiries through both online and offline marketing.
• Identify new customer segments.
• Develop promotional campaigns and seasonal marketing activities.
• Increase customer engagement and repeat business.

Business Development Support

• Identify potential corporate clients.
• Generate qualified sales leads.
• Support the sales team through marketing initiatives.
• Build relationships with strategic partners.
• Identify opportunities for new products and services.

MINIMUM QUALIFICATIONS

Bachelor's Degree in Marketing, Business Administration, Digital Marketing, Public Relations or a related field.

EXPERIENCE

Minimum 5 years' proven experience in marketing with demonstrated responsibility for planning, implementing and evaluating successful marketing campaigns.

Experience and exposure in retail, interior design, construction, manufacturing or consumer products will be an added advantage.

TECHNICAL COMPETENCIES

The successful candidate must demonstrate competence in:

• Marketing strategy development
• Market research
• Competitor Analysis
• SWOT analysis
• Customer behaviour analysis
• Campaign planning
• Digital marketing
• Lead generation
• Brand management
• Social media marketing
• Photography
• Videography
• Graphic design
• Copywriting
• Basic website content management
• Marketing analytics
• Microsoft Office
• Knowledge of Canva, Adobe Creative Suite, Meta Business Suite, Google Business Profile and digital advertising platforms.

PERSONAL ATTRIBUTES

The successful candidate must be:

• Highly intelligent and analytical.
• Strategic and commercially minded.
• Creative with strong business judgement.
• Results-oriented.
• Self-driven and proactive.
• Highly organised.
• Professional and confident.
• An excellent communicator.
• Innovative and solution-focused.
• Able to work independently with minimal supervision.
• Able to meet deadlines and manage multiple projects.

KEY PERFORMANCE INDICATORS (KPIs)

Performance will be measured against:

• Increase in showroom foot traffic.
• Growth in qualified customer enquiries.
• Increase in sales generated through marketing activities.
• Campaign effectiveness.
• Lead conversion rate.
• Social media engagement and growth.
• Brand visibility.
• Customer acquisition.
• Marketing ROI.
• Timely delivery of marketing campaigns and reports.

HR COMMENT

This is not a content creation role. Content creation forms only one component of the position.

The successful candidate must first be a marketing professional capable of planning, analysing, implementing and measuring marketing initiatives that contribute directly to business growth. The ability to produce high-quality content is expected as a supporting competency to execute the Company's marketing strategy.

The ideal candidate should demonstrate strategic thinking, strong commercial awareness, excellent analytical ability and a proven track record of delivering measurable marketing results.

COMPANY LOCATION

We are located in Ibex Hill.

Our offices are located at Unit 3, Ibex Hub Mall, Corner of Chimanga Road and Bill Sela Street, Ibex Hill, Lusaka.

The office is located in the same mall as Choppies Supermarket (Ibex Hill), making it easy to identify the location.

Candidates residing in Ibex Hill and the surrounding areas are strongly encouraged to apply.

• Develop and implement the Company's annual and quarterly marketing strategy.
• Conduct Market Research and Competitor Analysis.
• Perform SWOT analyses and identify market opportunities.
• Recommend new marketing initiatives to increase sales and market share.
• Develop branch-specific marketing plans.
• Prepare monthly marketing performance reports.
• Develop campaigns that increase customer visits to company stores.
• Drive customer enquiries through both online and offline marketing.
• Identify new customer segments.
• Develop promotional campaigns and seasonal marketing activities.
• Increase customer engagement and repeat business.
• Identify potential corporate clients.
• Generate qualified sales leads.
• Support the sales team through marketing initiatives.
• Build relationships with strategic partners.
• Identify opportunities for new products and services.

• Marketing strategy development
• Market research
• Competitor Analysis
• SWOT analysis
• Customer behaviour analysis
• Campaign planning
• Digital marketing
• Lead generation
• Brand management
• Social media marketing
• Photography
• Videography
• Graphic design
• Copywriting
• Basic website content management
• Marketing analytics
• Microsoft Office
• Knowledge of Canva, Adobe Creative Suite, Meta Business Suite, Google Business Profile and digital advertising platforms.

• Bachelor's Degree in Marketing, Business Administration, Digital Marketing, Public Relations or a related field.
• Minimum 5 years' proven experience in marketing with demonstrated responsibility for planning, implementing and evaluating successful marketing campaigns.
• Experience and exposure in retail, interior design, construction, manufacturing or consumer products will be an added advantage.