Background

Luanshya Technical and Business College is a TEVET Institution under the Ministry of Technology and Science and overseen by the Management Board. The Board is now looking for sober, mature and qualified persons with a minimum age of 25 years to fill the following full-time vacancies:

Job purpose

Responsible for identifying and pursuing new growth opportunities, establishing strategic partnerships, and enhancing the college's market presence.

Key Responsibilities

• Develop and implement creative marketing strategies to attract prospective students and clients.
• Monitor and report marketing performance and ensuring enrolment targets are met.
• Plan and execute online and offline campaigns, including social media, events, and outreach programs.
• Build and maintain partnerships with schools, community organizations, government agencies and industry stakeholders.
• Conduct market research to identify trends, opportunities, and competitive positioning.
• Identify and research potential business opportunities and partnerships that align with the college's strategic goals.
• Execute short- and long-term strategic marketing plans that maximize the return on key program objectives. In addition, this role works across the college to develop strategies that broaden awareness/interest, increase applications and other products and services.
• Provide regular reports and updates to senior management on marketing development activities, achievements, and challenges.
• Develop and scheme strategies to generate college revenue and also enhance the College's brand presence in the TEVET sector.
• Identify and pursue grant opportunities, government funding, and other sources of financial support to supplement the college's budget.

Qualifications and Experience

• Degree in Marketing/Business Administration or relevant field.
• Proven experience (at least three years) in marketing, preferably in the education sector.
• Excellent organizational, communication, presentation, multi-tasking, interpersonal skills, and web analytical skills.
• Proficiency in digital Marketing tools and social media platforms.
• Creative, self-motivated, and able to work under minimal supervision.
• Creativity and commercial awareness with strategic vision and a sharp business acumen.
• A team player with a customer-oriented approach.

Additional Notes

All qualifications must be certified by the Zambia Qualifications Authority (ZQA).

Only shortlisted candidates will be contacted.

• Develop and implement creative marketing strategies to attract prospective students and clients.
• Monitor and report marketing performance and ensuring enrolment targets are met.
• Plan and execute online and offline campaigns, including social media, events, and outreach programs.
• Build and maintain partnerships with schools, community organizations, government agencies and industry stakeholders.
• Conduct market research to identify trends, opportunities, and competitive positioning.
• Identify and research potential business opportunities and partnerships that align with the college's strategic goals.
• Execute short- and long-term strategic marketing plans that maximize the return on key program objectives. In addition, this role works across the college to develop strategies that broaden awareness/interest, increase applications and other products and services.
• Provide regular reports and updates to senior management on marketing development activities, achievements, and challenges.
• Develop and scheme strategies to generate college revenue and also enhance the College's brand presence in the TEVET sector.
• Identify and pursue grant opportunities, government funding, and other sources of financial support to supplement the college's budget.

• Excellent organizational, communication, presentation, multi-tasking, interpersonal skills, and web analytical skills.
• Proficiency in digital Marketing tools and social media platforms.
• Creative, self-motivated, and able to work under minimal supervision.
• Creativity and commercial awareness with strategic vision and a sharp business acumen.
• A team player with a customer-oriented approach.

• Degree in Marketing/Business Administration or relevant field.
• Proven experience (at least three years) in marketing, preferably in the education sector.