Background

City University of Science and Technology (CUST) is inviting applications from dynamic, innovative, and results-driven individuals to fill the position of Marketing Officer.

We are looking for a passionate professional who understands modern marketing strategies and can drive student recruitment, brand visibility, and institutional growth.

Minimum Qualifications

• Diploma in Marketing, Business Administration, or a related field (Bachelor’s Degree will be an added advantage).
• Proven knowledge of Digital Marketing.
• Certification in Digital Marketing or related area will be an added advantage.

Required Skills & Competencies

• Strong digital marketing skills (social media management, paid ads, email marketing, SEO basics).
• Content creation skills (graphics, short videos, copywriting).
• Excellent communication and interpersonal skills.
• Ability to develop and execute marketing campaigns.
• Strong analytical skills (ability to interpret marketing data and generate insights).
• Proficiency in Microsoft Office and social media analytics tools.
• Basic graphic design skills (Canva, Adobe Suite, or similar tools) will be an added advantage.

Key Responsibilities

• Develop and implement marketing strategies to increase student enrollment.
• Manage and grow the university’s digital platforms and social media presence.
• Coordinate outreach campaigns, school visits, and community engagement programs.
• Create engaging promotional materials (digital and print).
• Monitor campaign performance and prepare marketing reports.
• Support branding and public relations activities of the institution.

Personal Attributes

• Highly motivated and target-oriented.
• Creative thinker with strong problem-solving skills.
• Professional, confident, and presentable.
• Ability to work independently and within a team.
• Strong work ethic and integrity.
• Adaptable and able to thrive in a fast-paced environment.

• Develop and implement marketing strategies to increase student enrollment.
• Manage and grow the university’s digital platforms and social media presence.
• Coordinate outreach campaigns, school visits, and community engagement programs.
• Create engaging promotional materials (digital and print).
• Monitor campaign performance and prepare marketing reports.
• Support branding and public relations activities of the institution.

• Strong digital marketing skills (social media management, paid ads, email marketing, SEO basics).
• Content creation skills (graphics, short videos, copywriting).
• Excellent communication and interpersonal skills.
• Ability to develop and execute marketing campaigns.
• Strong analytical skills (ability to interpret marketing data and generate insights).
• Proficiency in Microsoft Office and social media analytics tools.
• Basic graphic design skills (Canva, Adobe Suite, or similar tools) will be an added advantage.

• Diploma in Marketing, Business Administration, or a related field (Bachelor’s Degree will be an added advantage).
• Proven knowledge of Digital Marketing.
• Certification in Digital Marketing or related area will be an added advantage.