Job Purpose

To develop and implement marketing strategies that increase student enrolment, enhance the University’s brand, and support income generation through short courses and partnerships.

Key Duties and Responsibilities

• Develop and execute annual student recruitment plans targeting school leavers, mature entry, and postgraduate markets
• Coordinate digital marketing: social media, website content, SEO, email campaigns, and online ads
• Organize campus tours, school visits, career expos, and open days
• Manage university branding: brochures, banners, radio/TV adverts, photography, video content
• Build relationships with secondary schools, NGOs, corporates, and government for partnerships
• Track enrolment data, campaign ROI, and prepare monthly marketing reports
• Support alumni relations and fundraising communication
• Ensure all marketing complies with HEA, ZICTA, and Zambia advertising standards

Qualifications and Experience

Education: Bachelor’s Degree in Marketing, Communications, Business, or Public Relations

Experience: Minimum 2-3 years in marketing, preferably in higher education, media, or service sector

Skills: Social media management, Canva/Adobe Suite, Google Analytics, CRM systems, excellent copywriting

Knowledge: Understanding of Zambian education landscape, HEA regulations, digital marketing trends

Attributes: Creative, target-driven, excellent presenter, willing to travel, strong interpersonal skills

Added advantage: Experience with student recruitment systems, event management, photography/videography

• Develop and execute annual student recruitment plans targeting school leavers, mature entry, and postgraduate markets
• Coordinate digital marketing: social media, website content, SEO, email campaigns, and online ads
• Organize campus tours, school visits, career expos, and open days
• Manage university branding: brochures, banners, radio/TV adverts, photography, video content
• Build relationships with secondary schools, NGOs, corporates, and government for partnerships
• Track enrolment data, campaign ROI, and prepare monthly marketing reports
• Support alumni relations and fundraising communication
• Ensure all marketing complies with HEA, ZICTA, and Zambia advertising standards

• Social media management
• Canva/Adobe Suite
• Google Analytics
• CRM systems
• Excellent copywriting

• Bachelor’s Degree in Marketing, Communications, Business, or Public Relations
• Minimum 2-3 years in marketing, preferably in higher education, media, or service sector
• Understanding of Zambian education landscape, HEA regulations, digital marketing trends
• Creative, target-driven, excellent presenter, willing to travel, strong interpersonal skills
• Experience with student recruitment systems, event management, photography/videography (added advantage)