Background information about the job or company

We are seeking an experienced, motivated, and results-driven Sales Representative to join our team. The successful candidate will identify new business opportunities, develop and maintain strong customer relationships, promote the company’s products and services, and achieve agreed sales targets.

Responsibilities or duties

The responsibilities include:

• Identify and develop new business opportunities through prospecting, networking, referrals, and field sales activities.
• Generate leads and convert prospects into new customers.
• Develop and maintain strong, professional relationships with existing and prospective clients.
• Conduct customer visits, product presentations, demonstrations, and sales meetings.
• Understand customer requirements and recommend appropriate products or solutions.
• Prepare quotations, proposals, sales presentations, and other relevant sales documentation.
• Negotiate with customers and work towards successful closure of sales opportunities.
• Follow up on quotations, leads, inquiries, and outstanding customer opportunities.
• Achieve agreed monthly, quarterly, and annual sales targets.
• Maintain accurate and up-to-date customer and sales records.
• Prepare daily, weekly, and monthly sales activity and performance reports.
• Monitor market trends, customer needs, and competitor activities.
• Identify opportunities to expand existing customer accounts and increase revenue.
• Provide professional after-sales support and ensure customer satisfaction.
• Handle customer concerns and coordinate with relevant departments to resolve issues.
• Represent the company professionally during customer meetings, exhibitions, networking events, and other business activities.
• Support the development and implementation of sales and business development strategies.
• Mentor or provide guidance to junior sales team members where required.
• Comply with company policies, sales procedures, reporting requirements, and performance standards.

Qualifications or requirements

Minimum Requirements:

• Minimum five (5) years of proven sales experience.
• Previous experience in a sales supervisory, team leader, or managerial role is required.
• Proven record of achieving sales targets and generating new business.
• Strong customer relationship management and business development skills.
• Excellent verbal and written communication skills.
• Strong negotiation, presentation, and closing skills.
• Good understanding of sales processes, lead generation, and customer relationship management.
• Ability to work independently and as part of a team.
• Strong computer literacy, including email, Microsoft Office, and sales/CRM systems.
• Valid driver’s licence is mandatory.
• Willingness and ability to travel for customer visits and field sales activities.
• A relevant qualification in Sales, Marketing, Business Management, or a related field is an added advantage.

The successful candidate should demonstrate previous responsibility for supervising, coordinating, or managing sales staff or sales activities. Experience in setting sales targets, monitoring performance, coaching team members, preparing reports, and supporting management decision-making will be an advantage.

Key Personal Attributes

• Results-oriented and target-driven.
• Confident, professional, and presentable.
• Self-motivated and proactive.
• Strong interpersonal and relationship-building skills.
• Persuasive with excellent negotiation abilities.
• Honest and trustworthy.
• Disciplined and accountable.
• Able to work under pressure and meet deadlines.
• Commercially aware and customer-focused.
• Willing to travel and conduct regular fieldwork.
• Demonstrates initiative and strong problem-solving ability.

Working Conditions

This is a customer-facing and field-based sales position. The successful candidate should be comfortable travelling to meet clients, conducting presentations, attending business meetings, and actively pursuing new sales opportunities.

• Identify and develop new business opportunities through prospecting, networking, referrals, and field sales activities.
• Generate leads and convert prospects into new customers.
• Develop and maintain strong, professional relationships with existing and prospective clients.
• Conduct customer visits, product presentations, demonstrations, and sales meetings.
• Understand customer requirements and recommend appropriate products or solutions.
• Prepare quotations, proposals, sales presentations, and other relevant sales documentation.
• Negotiate with customers and work towards successful closure of sales opportunities.
• Follow up on quotations, leads, inquiries, and outstanding customer opportunities.
• Achieve agreed monthly, quarterly, and annual sales targets.
• Maintain accurate and up-to-date customer and sales records.
• Prepare daily, weekly, and monthly sales activity and performance reports.
• Monitor market trends, customer needs, and competitor activities.
• Identify opportunities to expand existing customer accounts and increase revenue.
• Provide professional after-sales support and ensure customer satisfaction.
• Handle customer concerns and coordinate with relevant departments to resolve issues.
• Represent the company professionally during customer meetings, exhibitions, networking events, and other business activities.
• Support the development and implementation of sales and business development strategies.
• Mentor or provide guidance to junior sales team members where required.
• Comply with company policies, sales procedures, reporting requirements, and performance standards.

• Strong customer relationship management
• Business development skills
• Excellent verbal and written communication skills
• Strong negotiation skills
• Presentation skills
• Closing skills
• Good understanding of sales processes
• Lead generation
• Customer relationship management
• Ability to work independently
• Ability to work as part of a team
• Strong computer literacy
• Email proficiency
• Microsoft Office proficiency
• Sales/CRM systems proficiency
• Willingness to travel
• Problem-solving ability

• Minimum five (5) years of proven sales experience.
• Previous experience in a sales supervisory, team leader, or managerial role is required.
• Proven record of achieving sales targets and generating new business.
• Valid driver’s licence is mandatory.
• A relevant qualification in Sales, Marketing, Business Management, or a related field is an added advantage.