Background information about the job or company (e.g., role context, company overview)

Launch your career in the dynamic world of online gaming by joining Betway Africa as a Social Media Manager in Lusaka, Zambia. This role offers a unique opportunity to engage with one of Africa’s most vibrant sports betting communities and leverage cutting-edge digital innovation to drive brand engagement.

About Betway Africa

Betway Africa is part of Super Group, a NYSE-listed digital gaming leader powering some of the world’s foremost sports and iGaming brands. Operating across eight African markets, Betway connects millions of fans through sports like football, rugby, cricket, and tennis. Our social media channels are central to fostering community, celebrating sport, and enhancing brand loyalty in a fast-paced and competitive environment.

Role Overview: Social Media Manager Jobs in Lusaka

As Social Media Manager for Betway Zambia, you will oversee the entire social media function for the market. This senior, strategic position requires a proactive professional who thrives in a 24/7 social media environment, understands the value of authentic engagement, and consistently seizes the moment to elevate the brand’s presence.

Key Responsibilities

• Develop and continuously refine the social media strategy across platforms including Facebook, X (Twitter), Instagram, TikTok, and YouTube.
• Manage a comprehensive content calendar balancing planned, seasonal, and reactive content aligned with commercial and brand goals.
• Define platform-specific content approaches, including format, tone, frequency, and audience targeting.
• Champion a ‘social-first’ mindset internally, educating stakeholders on social media’s role within the marketing mix.
• Oversee content creation and quality control, collaborating with creators, agencies, and production teams to produce platform-native assets such as videos, graphics, carousels, and live coverage.
• Ensure all content complies with Zambia’s responsible gambling regulations and brand guidelines.
• Lead community management by setting engagement standards, monitoring sentiment, managing crises, and fostering genuine relationships with players, influencers, and media.
• Support marketing activations with social-first briefing plans and real-time event coverage.
• Collaborate with influencer management and country teams to activate local talent and cultural content opportunities.

Essential Skills and Qualifications

• Proven experience managing social media for a major brand in Zambia, preferably within sports, media, entertainment, or betting/gaming sectors.
• Demonstrated ability to manage an end-to-end content calendar from planning through post-analysis.
• Experience briefing and managing agency partners and content creators.
• Exposure to sponsorship activation or rights-holder social content is a strong advantage.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Proficiency in graphic design tools and content creation.
• Strong alignment with core values including adaptability, ownership, resilience, integrity, innovation, and teamwork.

Benefits and Career Development

Betway Africa and Super Group are committed to your growth and success. Benefits include:

• Comprehensive learning and development programs to enhance your skills and career progression.
• An innovative performance management tool providing regular feedback to support your development.
• Access to an Employee Assistance Programme offering support for you and your family.
• A diverse and inclusive work environment spanning 16 countries and over 85 nationalities, fostering fairness and empowerment.

Application Process

Candidates interested in this full-time Social Media Manager position in Lusaka should apply by 28 August 2026. Please submit your application through the official Betway Africa careers portal:

Apply here

Please note that shortlisted candidates may be required to complete an assessment. Due to the sensitive nature of the role, involving access to customer financial information, credit and criminal record checks will be conducted confidentially. Qualification verification will also be performed as part of the recruitment process.

If you do not hear from us within two weeks of your application, please consider your application unsuccessful.

Join Betway Africa

Become part of a leading digital gaming company where your experience is valued, your growth is supported, and your contributions make an impact. At Betway Africa, you’ll find the perfect place to work, play, and grow.

• Develop and continuously refine the social media strategy across platforms including Facebook, X (Twitter), Instagram, TikTok, and YouTube.
• Manage a comprehensive content calendar balancing planned, seasonal, and reactive content aligned with commercial and brand goals.
• Define platform-specific content approaches, including format, tone, frequency, and audience targeting.
• Champion a ‘social-first’ mindset internally, educating stakeholders on social media’s role within the marketing mix.
• Oversee content creation and quality control, collaborating with creators, agencies, and production teams to produce platform-native assets such as videos, graphics, carousels, and live coverage.
• Ensure all content complies with Zambia’s responsible gambling regulations and brand guidelines.
• Lead community management by setting engagement standards, monitoring sentiment, managing crises, and fostering genuine relationships with players, influencers, and media.
• Support marketing activations with social-first briefing plans and real-time event coverage.
• Collaborate with influencer management and country teams to activate local talent and cultural content opportunities.

• Proven experience managing social media for a major brand in Zambia, preferably within sports, media, entertainment, or betting/gaming sectors.
• Demonstrated ability to manage an end-to-end content calendar from planning through post-analysis.
• Experience briefing and managing agency partners and content creators.
• Exposure to sponsorship activation or rights-holder social content is a strong advantage.
• Proficiency in graphic design tools and content creation.
• Strong alignment with core values including adaptability, ownership, resilience, integrity, innovation, and teamwork.

• Bachelor’s degree in Marketing, Communications, or a related field.