Background

NetOne Zambia is a leading Information & Communications Technology (ICT) services provider offering innovative solutions that help businesses operate efficiently and grow. Our services include:

ERP and Software Solutions – design, implementation, and integration for business operations.

Data Centre & Cloud Services – colocation, cloud computing, disaster recovery, and managed services.

Enterprise IT & Infrastructure Solutions – servers, storage, networking, and cybersecurity.

Digital Workplace & End‑User Computing – enabling flexible, productive work environments.

Consulting & Professional Services – IT advisory, process optimisation, and project management.

NetOne is committed to empowering businesses through technology, delivering solutions that enhance productivity, ensure compliance, and drive measurable results.

Role Overview

The Marketing Manager will be responsible for driving brand awareness, generating qualified leads, supporting sales, and positioning NetOne as a technology leader in Zambia. The role combines strategic marketing, digital campaigns, B2B engagement, and collaboration with sales and product teams to achieve measurable business outcomes.

Key Responsibilities

Marketing Strategy & Planning

Develop and implement marketing strategies aligned with business objectives and growth targets.

Conduct market research and competitor analysis to identify opportunities and threats.

Define target segments and craft messaging that resonates with key customer groups (B2B/B2C).

Brand Management & Communications

Build and strengthen NetOne’s brand across digital and traditional channels.

Manage content creation for website, blogs, case studies, newsletters, press releases, and social media.

Coordinate corporate communications, PR campaigns, and thought leadership initiatives.

Lead Generation & Sales Support

Design and execute demand-generation campaigns to drive qualified leads.

Collaborate with the sales team to develop marketing collateral, pitch decks, and proposals.

Track and report on lead conversions, ROI, and contribution to the sales pipeline.

Digital Marketing & Campaigns

Manage digital marketing channels including SEO, SEM, email marketing, LinkedIn, and other social platforms.

Plan and optimize paid advertising campaigns (Google Ads, LinkedIn Ads, etc.).

Use analytics tools to measure campaign performance and continuously improve results.

Events & Partnerships

Organize presentations, activations, product launches, customer engagement events, and trade shows.

Collaborate with partners, vendors, and industry associations to amplify reach.

Team & Budget Management

Lead and mentor the marketing team, agencies, and freelancers.

Manage marketing budgets and allocate resources effectively.

Qualifications & Skills

Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).

3–5 years’ experience in marketing, preferably in the technology/ICT sector.

Strong knowledge of digital marketing, content marketing, and lead generation strategies.

Experience with CRM and marketing tools (e.g., Google Ads, Google Analytics, Canva, Survey Monkey) is an advantage.

Excellent communication, presentation, and project management skills.

Ability to analyze data and translate insights into actionable strategies.

Creative thinker with a problem-solving mindset and high attention to detail.

• Develop and implement marketing strategies aligned with business objectives and growth targets.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Define target segments and craft messaging that resonates with key customer groups (B2B/B2C).
• Build and strengthen NetOne’s brand across digital and traditional channels.
• Manage content creation for website, blogs, case studies, newsletters, press releases, and social media.
• Coordinate corporate communications, PR campaigns, and thought leadership initiatives.
• Design and execute demand-generation campaigns to drive qualified leads.
• Collaborate with the sales team to develop marketing collateral, pitch decks, and proposals.
• Track and report on lead conversions, ROI, and contribution to the sales pipeline.
• Manage digital marketing channels including SEO, SEM, email marketing, LinkedIn, and other social platforms.
• Plan and optimize paid advertising campaigns (Google Ads, LinkedIn Ads, etc.).
• Use analytics tools to measure campaign performance and continuously improve results.
• Organize presentations, activations, product launches, customer engagement events, and trade shows.
• Collaborate with partners, vendors, and industry associations to amplify reach.
• Lead and mentor the marketing team, agencies, and freelancers.
• Manage marketing budgets and allocate resources effectively.

• Strong knowledge of digital marketing, content marketing, and lead generation strategies.
• Experience with CRM and marketing tools (e.g., Google Ads, Google Analytics, Canva, Survey Monkey) is an advantage.
• Excellent communication, presentation, and project management skills.
• Ability to analyze data and translate insights into actionable strategies.
• Creative thinker with a problem-solving mindset and high attention to detail.

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).
• 3–5 years’ experience in marketing, preferably in the technology/ICT sector.