Background information about the job or company

At Brands Africa, we don't just move products we shape culture. We are an ABCD (Agile, Bold, Connected, and Dynamic) organization where entrepreneurship thrives and boundaries are broken. Our workplace culture is anchored on ownership, energetic collaboration, and high accountability. We don't believe in just filling roles; we believe in finding cultural matches who live our values every single day.

The Role: Sales Representative

Location: Copperbelt, Zambia ??
Department: Commercial Division
Reports To: Sales and Ops Supervisor
Reference Number: BA/CM/004/26

Are you someone who:

• Walks into a retail store and immediately notices the shelf pricing, presentation, and stock levels?
• Can balance sharp commercial targets with strategic customer call routes to maximize territory footprint?
• Has the grit to handle everything from complex breakage claims to helping clear overdue store debt?
• Is a high-energy extrovert who thrives on freedom but delivers weekly, data-backed results?

If you answered yes, you are exactly who we want.

Performance Indicators & Cultural Fit

Performance Metrics

• Target Mastery & Volume Protection: Meeting annual and quarterly product quotas while avoiding the traps of under-stocking (loss of shelf space) or over-stocking (strained buyer relationships).
• The 100x100x100 Standard: Securing 100% of agreed stock lines, in 100% of designated stores, 100% of the time.
• Rigorous Reporting Lifecycle: Generating and tracking accurate Weekly Sales Analyses, Fortnightly Sales Trackers, and Monthly Decision-Making Reports for the Sales and Ops Supervisor.

Cultural Alignment

• Agile & Bold: Active on the ground in the Copperbelt, making fast decisions on ideal product quantities per store based on localized buying habits.
• Connected & Dynamic: Acting as a steady, reliable bridge between internal Credit Control, Warehouse Logistics, and external retail giants.
• Continuous Improvement Mindset: Operating through a strict loop of feedback and corrective action to optimize routes, resolve store problems, and protect gross margins.

What You Will Actually Do

Drive Sales & Smart Territory Routing

You will check warehouse stock, map efficient customer call routes based on store budgets, and secure strategic orders. You are fully accountable for introducing new products and maintaining shelf dominance.

Oversee In-Store Merchandising

You will manage, guide, and assess on-site merchandisers. You ensure that shelf presentations are immaculate, pricing modules are accurate, and corrective actions are raised instantly to the Merchandising Supervisor.

Quality Control & Credit Support

You will visit outlets to inspect quarantined stock for poor handling or water damage, negotiating fair claims with buyers. You will also collaborate directly with Credit Control to track down and physically chase overdue debtors before generating new orders.

Market Intelligence & Mediation

You will conduct face-to-face interviews with buyers and end-users to capture market trends. You will step in to identify root causes of customer complaints, applying collaborative conflict resolution to fix grievances rapidly.

Credentials & Expertise

ACADEMIC QUALIFICATIONS:

• Minimum Requirement: A-Levels accompanied by a Sales & Marketing Diploma.
• Added Advantage: A Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Mandatory License: Valid Driver’s License.

Experience & Toolkits

• Minimum of 3 years of hands-on experience in a similar frontline sales position within the FMCG sector.
• Deep commercial familiarity with the Copperbelt retail store network and consumer purchasing behaviors.
• Demonstrated mastery in persuasive selling, data-driven forecasting, and collaborative conflict resolution.

Behavioral Attributes

• High-energy extrovert of a steady, resilient nature who thrives under the pressure of sales targets and volume calls.
• Exceptional team player who values individual accountability and works seamlessly across departments.

• Drive Sales & Smart Territory Routing: Check warehouse stock, map efficient customer call routes based on store budgets, and secure strategic orders. Introduce new products and maintain shelf dominance.
• Oversee In-Store Merchandising: Manage, guide, and assess on-site merchandisers. Ensure shelf presentations are immaculate, pricing modules are accurate, and corrective actions are raised instantly to the Merchandising Supervisor.
• Quality Control & Credit Support: Visit outlets to inspect quarantined stock for poor handling or water damage, negotiating fair claims with buyers. Collaborate directly with Credit Control to track down and physically chase overdue debtors before generating new orders.
• Market Intelligence & Mediation: Conduct face-to-face interviews with buyers and end-users to capture market trends. Identify root causes of customer complaints, applying collaborative conflict resolution to fix grievances rapidly.

• Persuasive selling
• Data-driven forecasting
• Collaborative conflict resolution
• Territory management
• Customer relationship management
• Merchandising assessment
• Market intelligence gathering

• A-Levels
• Sales & Marketing Diploma
• Bachelor’s Degree in Marketing, Business Administration, or a related field (Added Advantage)
• Valid Driver’s License