JOB PURPOSE

A results driven Sales and Marketing Manager to provide strategic leadership and drive business growth through effective sales management and impactful marketing. The Sales & Marketing Manager will be responsible for expanding market presence, building the Plush brand, and leading a results-focused team.

KEY RESPONSIBILITIES

1. SALES MANAGEMENT

• Develop and execute annual sales strategies, budgets, and forecasts to achieve business objectives
• Grow and manage the national distribution network including distributors, dealers, hardware shops and direct accounts
• Identify and secure new business opportunities in B2B and B2C segments: contractors, developers, institutions, NGOs and government
• Lead, mentor and performance-manage the sales team to deliver targets
• Manage key customer relationships and ensure high levels of customer satisfaction and retention
• Oversee pricing, credit control and debt collection processes
• Analyze sales data and market trends to inform decision making
• Prepare regular sales performance reports for management

1. MARKETING & BRAND MANAGEMENT

• Develop and implement integrated marketing strategies to increase brand awareness and product demand
• Lead all brand-building activities and ensure consistent brand positioning across all channels
• Plan and execute marketing campaigns across digital, radio, print, outdoor and trade platforms
• Manage company digital presence: website, social media, and online advertising to generate leads
• Develop marketing collateral: product catalogs, color charts, brochures, POS materials and videos
• Conduct market research and competitor analysis to identify new opportunities
• Organize product launches, trade fairs, exhibitions, painter trainings and customer engagement activities
• Design and manage trade and dealer incentive programs to drive product uptake
• Collaborate with R&D and Production on new product development, packaging improvements and pricing
• Manage the marketing budget and evaluate ROI on all marketing activities

1. STRATEGIC LEADERSHIP*

• Build and develop a high-performing Sales & Marketing team
• Ensure alignment between Sales, Marketing, Production, and Customer Service functions
• Maintain an updated customer and distributor database/CRM
• Represent the company at industry events, stakeholder meetings and business forums
• Ensure adherence to company policies, quality standards and brand guidelines

KEY REQUIREMENTS

• Qualification: Bachelor’s Degree in Marketing, Business Administration, Sales or related field
• Experience: Minimum 5 years’ experience in Sales & Marketing, with at least 3 years in a managerial role
• Proven success in growing revenue, expanding markets, and building brands
• Experience in Manufacturing, Paints, FMCG, or Building Materials is an advantage
• Strong knowledge of Zambian distribution channels and market dynamics
• Excellent leadership, negotiation, communication and analytical skills
• Digital marketing and social media experience
• Proficient in MS Office. CRM experience is an added advantage
• Self-motivated, target-oriented, and willing to travel extensively

• Develop and execute annual sales strategies, budgets, and forecasts to achieve business objectives
• Grow and manage the national distribution network including distributors, dealers, hardware shops and direct accounts
• Identify and secure new business opportunities in B2B and B2C segments: contractors, developers, institutions, NGOs and government
• Lead, mentor and performance-manage the sales team to deliver targets
• Manage key customer relationships and ensure high levels of customer satisfaction and retention
• Oversee pricing, credit control and debt collection processes
• Analyze sales data and market trends to inform decision making
• Prepare regular sales performance reports for management
• Develop and implement integrated marketing strategies to increase brand awareness and product demand
• Lead all brand-building activities and ensure consistent brand positioning across all channels
• Plan and execute marketing campaigns across digital, radio, print, outdoor and trade platforms
• Manage company digital presence: website, social media, and online advertising to generate leads
• Develop marketing collateral: product catalogs, color charts, brochures, POS materials and videos
• Conduct market research and competitor analysis to identify new opportunities
• Organize product launches, trade fairs, exhibitions, painter trainings and customer engagement activities
• Design and manage trade and dealer incentive programs to drive product uptake
• Collaborate with R&D and Production on new product development, packaging improvements and pricing
• Manage the marketing budget and evaluate ROI on all marketing activities
• Build and develop a high-performing Sales & Marketing team
• Ensure alignment between Sales, Marketing, Production, and Customer Service functions
• Maintain an updated customer and distributor database/CRM
• Represent the company at industry events, stakeholder meetings and business forums
• Ensure adherence to company policies, quality standards and brand guidelines

• Excellent leadership
• Negotiation skills
• Communication skills
• Analytical skills
• Digital marketing experience
• Social media experience
• Proficient in MS Office
• CRM experience (added advantage)
• Self-motivated
• Target-oriented
• Willing to travel extensively

• Bachelor’s Degree in Marketing, Business Administration, Sales or related field
• Minimum 5 years’ experience in Sales & Marketing
• At least 3 years in a managerial role
• Proven success in growing revenue, expanding markets, and building brands
• Experience in Manufacturing, Paints, FMCG, or Building Materials is an advantage
• Strong knowledge of Zambian distribution channels and market dynamics