Summary
Date Posted: Wednesday, March 05 2025, Base Salary: Not Disclosed

JOB DETAILS:
Job Description
Key Purpose Statement
To deliver volume and revenue growth by effectively managing the Sales & Marketing team, implementation of business plans and delivering Customer Service Excellence.
Key Duties & Responsibilities Key Outputs and Accountabilities

Lead the sales force and ensure superior sales execution across the district
• Ensure profit and performance delivery of the district as per the plans.
• Ensure P&L ownership and accountability within each district.
• Monitor & review Sales & Marketing performance, and guide, support & coach sales team to address off-track performance, where required.
• Develop and embed sales force effectiveness & sales force automation capabilities, with support from CCBA ID Sales team.
• Roll-out and ensure effective use of customer segmentation & related tool kits.
• Ensure RED management – systems, tracking, contractor SLA management, and non-conformance management.
• Manage sales resource planning, merchandising management, REDMART (POS storage, picking & delivery).
• Cold drink equipment – determine functional requirements, population and location (provided to Supply Chain for execution).
• Ensure the right sales force remuneration (fixed and variable) in collaboration with HR.
• Ensure that the sales force effectively manage the 3rd party Distributors.
• Ensure action plans are put in place to close any significant performance gaps, with support from ID specialist teams.
Leadership
• Management of the Sales Team
• Build Capability and Manage Performance
• Build and Motivate a high performing team
• Execution of Sales & Marketing Business Plan
• Execution of Sales & Marketing Finance Routines
• Support and / or lead engagements with local governments as defined by the CCBA Engagement Plan

Sales execution
• Channel Development & Execution of Picture of Success
• Promotional Programs and Activities
• Asset care
• Demand Planning
• Key Project Management
Implement initiatives per Sales Group
• Formulate and Manage Budget
• Drive execution standards across all channels
• Ensure execution of Cooler Management
• Ensure business plan by channel by outlet.
• Promotional Programs and Activities : Implement National Calendar
• Ensure that all promotions are implemented
• Key Projects Management : Identify Key Commercial Process Improvement Projects
• Manage Project Execution
• Demand Planning : Provide input to the Demand Planning Process
• Manage Implementation of Marketing plan
Manage the overall performance of the GT Sales Team covering the core functions of selling,
merchandising, Account Development and it’s subsequent processes.
• Drive Sales Execution across all GT channels
• To lead a team to build profitable growth by achieving the regional volume target, enhance RTM effectiveness, achieve excellence in execution with special focus on RED standards, manage distributors viably whilst having stringent controls on Accounts receivables and manage people to build a high performance team whilst adhering to company policies and sales standards.
• Executes quarterly (or as per agreement) business reviews by customer.
• Attends frequent trade visits to customer stores with relevant regional personnel
• Understand pack margin and pack role per customer in order to optimise revenue growth.
• Utilise market research and analysis such as Nielsen, loyalty data etc to formulate programmes and feedback to customer.
• Customer Relationships Supports the front line staff in building strong relationships with each customer by:
• a) Identifying business growth opportunities – (master of execution and brings a different perspective to identify opportunities sales staff may have missed
• Develop, implement and/or manage account specific programmes, promotions and packs as required and evaluation.
• Builds personal relationship with customer through various interactions such as charity sports days, customer conference participation, corporate golf days, host at local and international conferences and sporting occasions.
• Sales and Marketing share growth
• Manages and measures sales targets daily and takes corrective action
• Allocates execution resources (e.g. POS / coolers / promotional material etc.) for maximum return
• Identifies competitor activities and develops and implements response tactics
• Promotions – ensures local and national promotions are implemented effectively
Skills, Experience & Education

Qualifications and Experience
Qualifications:
• 5 year Sales/ Marketing or equivalent Diploma/Degree
Post matric sales and marketing qualification.
Experience:
• Ideally a minimum of 5 years previous sales experience or equivalent FMCG experience
• Two years driving experience preferably on a manual vehicle

Education Requirement: No Requirements

Work Hours: 8

Experience in Months: 60

Level of Education:

Job application procedure
• To apply for this job please visit ccba.erecruit.co.

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