About Supra Animal Nutrition:

Supra Animal Nutrition is a trusted and fast-growing brand committed to delivering high-quality animal feed solutions that drive healthier livestock, improved farm productivity, and sustainable agricultural practices. With a strong focus on Poultry, Dairy, and Pig nutrition, we produce scientifically formulated feeds designed to meet the nutritional needs of animals at every stage of growth.

Our product portfolio includes:

• Poultry Feeds: Broiler Starter, Grower, Finisher, and Layer feeds that support optimal growth, high egg production, and overall profitability.
• Pig Feeds: Complete feed solutions promoting healthy development and improved yields.
• Dairy Feeds: Balanced rations that enhance milk production, animal wellbeing, and farm efficiency.

At Supra, we combine advanced nutrition science, strict quality control, and farmer-focused innovation to deliver consistent, reliable results. Our mission is to empower farmers with feed solutions that enhance animal health, boost performance, and increase profitability.

Reporting to:

Head of Sales / Commercial Director

Job Purpose:

To drive sales growth and market penetration of Day-Old Chicks (Broilers & Layers) by managing relationships with commercial poultry farmers, distributors, and institutional customers, while ensuring volume growth, profitability, and customer satisfaction.

Key Responsibilities:

1. Sales & Business Development

• Develop and execute sales strategies to grow DOC volumes among commercial farmers, integrators, and large poultry operations.
• Achieve monthly, quarterly, and annual sales targets (volume, revenue, margin).
• Identify new business opportunities, regions, and large farm accounts.
• Manage pricing, discounts, and contracts in line with company policy.

2. Customer Relation Management

• Build and maintain strong relationships with commercial poultry farmers, hatcheries, and key distributors.
• Act as the main point of contact for key accounts.
• Provide technical guidance (in coordination with technical teams) on chick handling, brooding, and performance.

3. Order Planning and Forecasting

• Forecast DOC demand accurately to support hatchery production planning.
• Coordinate with hatchery, production, logistics, and supply chain teams to ensure timely deliveries.
• Manage order cycles, confirmations, and customer communication.

4. Market Intelligence and Reporting

• Monitor market trends, competitor activities, and pricing.
• Gather feedback on chick quality, performance, and customer needs.
• Prepare regular sales reports, forecasts, and market insights for management.

5. Team and Channel Management

• Support and guide sales officers, depot teams, and distributors.
• Train customers and sales staff on DOC handling best practices.
• Work closely with feed, veterinary, and technical teams for integrated solutions.

6. Compliance and Quality

• Ensure adherence to biosecurity, animal welfare, and regulatory standards.
• Handle customer complaints professionally and ensure timely resolution.

7. Skills and Competencies:

• Strong negotiation and relationship-building skills
• Commercial acumen and result orientation
• Knowledge of poultry production economics
• Ability to work under pressure and meet tight delivery timelines
• Excellent communication and reporting skills
• Willingness to travel extensively

Qualifications and Experience:

• Bachelor’s degree in agriculture, Animal Science, Veterinary Science, Agribusiness, or related field.
• 3–5 years’ experience in poultry sales, hatchery operations, or animal feed / livestock sales.
• Strong understanding of broiler and layer production cycles.
• Proven experience working with commercial poultry farmers.

• Develop and execute sales strategies to grow DOC volumes among commercial farmers, integrators, and large poultry operations.
• Achieve monthly, quarterly, and annual sales targets (volume, revenue, margin).
• Identify new business opportunities, regions, and large farm accounts.
• Manage pricing, discounts, and contracts in line with company policy.
• Build and maintain strong relationships with commercial poultry farmers, hatcheries, and key distributors.
• Act as the main point of contact for key accounts.
• Provide technical guidance (in coordination with technical teams) on chick handling, brooding, and performance.
• Forecast DOC demand accurately to support hatchery production planning.
• Coordinate with hatchery, production, logistics, and supply chain teams to ensure timely deliveries.
• Manage order cycles, confirmations, and customer communication.
• Monitor market trends, competitor activities, and pricing.
• Gather feedback on chick quality, performance, and customer needs.
• Prepare regular sales reports, forecasts, and market insights for management.
• Support and guide sales officers, depot teams, and distributors.
• Train customers and sales staff on DOC handling best practices.
• Work closely with feed, veterinary, and technical teams for integrated solutions.
• Ensure adherence to biosecurity, animal welfare, and regulatory standards.
• Handle customer complaints professionally and ensure timely resolution.

• Strong negotiation and relationship-building skills
• Commercial acumen and result orientation
• Knowledge of poultry production economics
• Ability to work under pressure and meet tight delivery timelines
• Excellent communication and reporting skills
• Willingness to travel extensively

• Bachelor’s degree in agriculture, Animal Science, Veterinary Science, Agribusiness, or related field.
• 3–5 years’ experience in poultry sales, hatchery operations, or animal feed / livestock sales.
• Strong understanding of broiler and layer production cycles.
• Proven experience working with commercial poultry farmers.