Background

Undertake all activities designed to generate product awareness, brand identity in order to drive business opportunities and stimulate sales for the organization.

Responsibilities

• Be the connection between the Sales team and Marketing – POS Management, Promotions monitoring and implementation, market insights to inform marketing content development and promotional designs;
• Execute marketing communication plans for promotions, events/sponsorship and other marketing activities/initiatives;
• Participate in the articulation of DCP’s marketing and communications strategy and programmes;
• Provide input into the development of the department’s vision, including strategic market reviews, innovation trends and competitor intelligence, etc;
• Assist in the preparation of departmental budget as the bedrock for Company’s annual Budget;
• Spearhead the planning and organisation of corporate/ social events (e.g. press conferences, media briefings etc.) for the organisation.
• Participate in the development of all marketing/ brand related communications (graphic and print materials) originating from the organisation.
• Liaise with relevant parties to ensure marketing communication materials address specific information needs of target markets as well as provide clarity on product offering.
• Provide input to all marketing communication contracts with vendors/media agencies as required and monitor their activities to ensure adherence with service level agreements ensure superior Customer & Technical Service Delivery
• Liaise with media consultants and public relations agencies and ensure accuracy and consistency in the company’s external communications.
• Interact with other sales & marketing unit heads to obtain and provide information on customers.
• Ensure adequate and positive media coverage for the organisation and act as a media Internal consultant when required;
• Stay abreast of global and local best practice as it relates to the unit’s activities to ensure innovative growth strategies
• Establish and maintain relationships with key internal and external stakeholders/ partners.
• Manage the establishment and effective running of DCP’s call centre in line with approved strategy and objectives.
• Monitor and report performance of all marketing campaigns, and assess ROI and KPIs

Qualifications

• Bachelor’s degree or its equivalent in Marketing, Business Administration, Mass Communications or a related discipline.
• Full Grade Twelve School Certificate
• Relevant Professional Membership.
• Proven working experience in Branding & Marketing
• Minimum of Five (5) years relevant experience with at least two (2) years in a Sales Role.

• Be the connection between the Sales team and Marketing – POS Management, Promotions monitoring and implementation, market insights to inform marketing content development and promotional designs;
• Execute marketing communication plans for promotions, events/sponsorship and other marketing activities/initiatives;
• Participate in the articulation of DCP’s marketing and communications strategy and programmes;
• Provide input into the development of the department’s vision, including strategic market reviews, innovation trends and competitor intelligence, etc;
• Assist in the preparation of departmental budget as the bedrock for Company’s annual Budget;
• Spearhead the planning and organisation of corporate/ social events (e.g. press conferences, media briefings etc.) for the organisation.
• Participate in the development of all marketing/ brand related communications (graphic and print materials) originating from the organisation.
• Liaise with relevant parties to ensure marketing communication materials address specific information needs of target markets as well as provide clarity on product offering.
• Provide input to all marketing communication contracts with vendors/media agencies as required and monitor their activities to ensure adherence with service level agreements ensure superior Customer & Technical Service Delivery
• Liaise with media consultants and public relations agencies and ensure accuracy and consistency in the company’s external communications.
• Interact with other sales & marketing unit heads to obtain and provide information on customers.
• Ensure adequate and positive media coverage for the organisation and act as a media Internal consultant when required;
• Stay abreast of global and local best practice as it relates to the unit’s activities to ensure innovative growth strategies
• Establish and maintain relationships with key internal and external stakeholders/ partners.
• Manage the establishment and effective running of DCP’s call centre in line with approved strategy and objectives.
• Monitor and report performance of all marketing campaigns, and assess ROI and KPIs

• Branding & Marketing experience
• Sales experience
• Marketing communication planning
• Event planning and organization
• Budget preparation
• Stakeholder management
• Performance monitoring and reporting

• Bachelor’s degree or its equivalent in Marketing, Business Administration, Mass Communications or a related discipline.
• Full Grade Twelve School Certificate
• Relevant Professional Membership.