Overview

The Marketing Manager will drive brand awareness, generate qualified leads, and support sales growth while positioning the company as a leader in the IT and technology sector.

Key Responsibilities

• Develop and execute marketing strategies aligned with business goals.
• Strengthen brand positioning across digital and traditional channels.
• Manage content for websites, social media, newsletters, and marketing materials.
• Plan and execute lead-generation and digital marketing campaigns (SEO, SEM, email, social media, paid ads).
• Work closely with the sales team to support proposals, presentations, and pipeline growth.
• Track marketing performance, ROI, and campaign effectiveness.
• Organize events, product launches, and partner engagements.
• Manage marketing budgets and coordinate teams, agencies, and vendors.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, or a related field (MBA an added advantage).
• 3–5 years’ marketing experience, preferably in the IT/technology sector.
• Strong digital marketing, content marketing, and lead-generation skills.
• Experience with marketing tools such as Google Ads, Google Analytics, SurveyMonkey, and Canva.
• Excellent communication, analytical, and project management skills.

KPIs

• Lead generation and conversion rates.
• Marketing ROI and campaign performance.
• Brand awareness and engagement.
• Contribution to sales revenue.

• Develop and execute marketing strategies aligned with business goals.
• Strengthen brand positioning across digital and traditional channels.
• Manage content for websites, social media, newsletters, and marketing materials.
• Plan and execute lead-generation and digital marketing campaigns (SEO, SEM, email, social media, paid ads).
• Work closely with the sales team to support proposals, presentations, and pipeline growth.
• Track marketing performance, ROI, and campaign effectiveness.
• Organize events, product launches, and partner engagements.
• Manage marketing budgets and coordinate teams, agencies, and vendors.

• Strong digital marketing, content marketing, and lead-generation skills.
• Experience with marketing tools such as Google Ads, Google Analytics, SurveyMonkey, and Canva.
• Excellent communication, analytical, and project management skills.

• Bachelor’s degree in Marketing, Business, or a related field (MBA an added advantage).
• 3–5 years’ marketing experience, preferably in the IT/technology sector.