Background information about the job or company (e.g., role context, company overview)

Entrepreneurs Financial Centre (EFC)

The Marketing and Communications Manager is responsible for managing all aspects of Marketing, Communications, Public Relations, and Customer Service, including direct oversight of social media platforms and the EFC Zambia website. This position requires a strategic thinker with strong leadership skills, creative talent, and a passion for fostering positive relationships with customers, stakeholders, and the public.

The Marketing and Communications Manager will be required to maintain and increase EFC Zambia’s business and brand positioning in the market through the development of marketing and communications strategies.

The role holder will facilitate the provision of an excellent customer service and promote customer care values throughout EFC. Resulting in, creating engaged customers and facilitating institutional growth.

Responsibilities or duties

• Develop comprehensive marketing strategies to promote the EFC's products and services, targeting various customer segments.
• Collaborate with management to define marketing objectives and Key Performance Indicators -KPIs.
• Create a strong, collaborative partnership with Sales Teams, Business Development and other functions in branches and Head Office to deliver on targets.
• Identify target markets and segments, and devise marketing campaigns to reach and engage with them effectively.
• Adhere to and manage the approved marketing budget.
• Maintain and enhance EFC’s brand image through consistent messaging, visual identity, and brand positioning. Protect the EFC's brand identity, ensuring consistency across all communication channels and materials.
• Ensure brand guidelines are adhered to across all marketing and communication materials.
• Plan, implement, and evaluate marketing campaigns across various channels, including digital media, print, events, and community outreach programs.
• Monitor campaign performance metrics and adjust strategies as needed to optimize results and Return On Investment.
• Develop and implement communication plans to effectively engage with the public, media, stakeholders, and customers.
• Handle media relations, including press releases, media inquiries, and interviews, to maintain a positive public image.
• Identify opportunities for positive publicity and media coverage, such as awards, events, and partnerships.
• Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.
• Use market insights to identify opportunities for product innovation, service enhancement, and market expansion.
• Conduct or oversee the implementation of qualitative and quantitative research methods to inform marketing strategy and operations to meet performance and strategic objectives.
• Directly manage all social media platforms, including content creation, posting schedules, engagement strategies, and performance analysis.
• Monitor trends and industry developments to ensure EFC’s social media presence remains relevant and impactful.
• Manage the EFC Zambia website, including content updates, design enhancements, functionality improvements, and SEO optimization.
• Collaborate with IT and web development teams to ensure the website meets usability and accessibility standards

Qualifications or requirements (e.g., education, skills)

• Bachelor’s degree in marketing, Communications, Public Relations, Business Administration, or a related field
• Proven experience in marketing, communications, public relations, and customer service, preferably in the banking or financial services sector.
• Excellent written and verbal communication skills, with attention to detail.
• Proficiency in digital marketing tools, social media platforms, website management, and analytics.
• Understanding of customer service principles and best practices.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Commitment to ethical business practices and customer-centric values

• Develop comprehensive marketing strategies to promote the EFC's products and services, targeting various customer segments.
• Collaborate with management to define marketing objectives and Key Performance Indicators -KPIs.
• Create a strong, collaborative partnership with Sales Teams, Business Development and other functions in branches and Head Office to deliver on targets.
• Identify target markets and segments, and devise marketing campaigns to reach and engage with them effectively.
• Adhere to and manage the approved marketing budget.
• Maintain and enhance EFC’s brand image through consistent messaging, visual identity, and brand positioning. Protect the EFC's brand identity, ensuring consistency across all communication channels and materials.
• Ensure brand guidelines are adhered to across all marketing and communication materials.
• Plan, implement, and evaluate marketing campaigns across various channels, including digital media, print, events, and community outreach programs.
• Monitor campaign performance metrics and adjust strategies as needed to optimize results and Return On Investment.
• Develop and implement communication plans to effectively engage with the public, media, stakeholders, and customers.
• Handle media relations, including press releases, media inquiries, and interviews, to maintain a positive public image.
• Identify opportunities for positive publicity and media coverage, such as awards, events, and partnerships.
• Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.
• Use market insights to identify opportunities for product innovation, service enhancement, and market expansion.
• Conduct or oversee the implementation of qualitative and quantitative research methods to inform marketing strategy and operations to meet performance and strategic objectives.
• Directly manage all social media platforms, including content creation, posting schedules, engagement strategies, and performance analysis.
• Monitor trends and industry developments to ensure EFC’s social media presence remains relevant and impactful.
• Manage the EFC Zambia website, including content updates, design enhancements, functionality improvements, and SEO optimization.
• Collaborate with IT and web development teams to ensure the website meets usability and accessibility standards

• Excellent written and verbal communication skills, with attention to detail.
• Proficiency in digital marketing tools, social media platforms, website management, and analytics.
• Understanding of customer service principles and best practices.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Commitment to ethical business practices and customer-centric values

• Bachelor’s degree in marketing, Communications, Public Relations, Business Administration, or a related field
• Proven experience in marketing, communications, public relations, and customer service, preferably in the banking or financial services sector.