Vacancy title:
BTL Marketing Specialist

[Type: FULL_TIME, Industry: Telecommunications, Category: Advertising & Marketing]

Jobs at:
Tecno Mobile

Deadline of this Job:
Monday, September 8 2025

Duty Station:
Kitwe | Kitwe | Zambia

Summary
Date Posted: Tuesday, August 26 2025, Base Salary: Not Disclosed

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JOB DETAILS:

TECNO is a premium smartphone brand with ‘’Stop At Nothing” as its brand essence, TECNO is committed to unlocking the best contemporary technologies for progressive individuals across global emerging markets, giving them elegantly designed intelligent products that inspires consumers to uncover a world of possibilities.

TECNO understands the needs of consumers from different markets and provides them with localized innovations and design breakthroughs demonstrated through their mastery of serving consumers who are “Young at heart” and never stops pursuing excellence. TECNO’s portfolio spans across smartphones, tablets, smart wearable and a lot of devices made for consumers on over 70 emerging markets world-wide.

TECNO is also the official partner of Manchester City. Prepare League Champions 2020-21. Therefore, TECNO BU wishes to invite qualified candidates to fill the position of BTL Marketing Specialist to be based in Kitwe.

The BTL (Below The Line) Marketing Specialist will plan and execute direct, targeted campaigns and on-ground events to engage specific customer segments and drive sales, often involving experiential marketing such as roadshows, mall activations, and product launches.

Key Responsibilities

Campaign Execution:

Plan and execute targeted on-ground activations, roadshows, mall events, and customer engagement campaigns.

Event Management:

Organize and oversee product launches, test ride events, and other brand-building initiatives to ensure high ROI.

Vendor Coordination:

Manage and build relationships with external vendors, agencies, and partners involved in campaign production and logistics.

Dealer Collaboration:

Work with dealerships and local partners to align on regional marketing strategies and boost performance.

Performance Tracking:

Monitor and analyze campaign results, track leads, footfall, and conversions, and provide insights for optimization.

Customer Focus:

Develop and implement innovative experiential marketing initiatives to enhance customer experience and brand visibility.

Local Adaptation:

Adapt global or centrally designed campaigns to fit local market conditions and specific community engagement needs.

Required Skills

Experience:

Proven experience in BTL activation, event management, and direct marketing campaigns.

Analytical Skills:

A strong analytical mindset to track metrics, analyze data, and measure campaign effectiveness.

Communication:

Excellent skills in communication, negotiation, and stakeholder management.

Organizational Skills:

Strong planning and organizational abilities to manage multiple projects and activities.

Adaptability:

Ability to travel frequently, adapt to new environments, and work effectively with diverse teams.

Creativity:

A creative approach to designing engaging marketing programs and community engagement formats.

Work Hours: 8

Experience in Months: 36

Level of Education: bachelor degree

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