Summary
Date Posted: Sunday, November 21, 2021 , Base Salary: Not Disclosed

JOB DETAILS:
Job title: Communications and Marketing Director- Reports to the Country Director
Job Summary
The purpose of the Communications and Marketing Director position is to develop and implement an integrated marketing communications strategy that is structured, focused, and staffed for productive and quality work. The job holder will provide strategic leadership and management of Family Legacy internal and external engagement including media houses in Zambia.
In addition, the role offers expert advice in developing innovative ways of reaching out to donors, public relations, social media and events that will lead to effective marketing campaigns. The role is part of the Senior Leadership Team and the trusted leader in the area of communications and marketing.

Dimensions of Role:
• Develop and manage marketing budget, Communications department strategy and action plan in line with organizational strategy.
• The Communications and Marketing Director provides strategic leadership and coordinates communication processes while ensuring they are in line with the FL vision, mission and strategic plan at any given time. The role ensures that FLMZ is well branded and its work is well known by its stakeholders, the Government of the Republic of Zambia (GRZ) and other players working on children’s issues. It is therefore, expected that the position holder has a full grasp of FL strategic plan and programs.
• Supports and monitors the operation of the organizations’ website or email marketing program and provides analytics review.
• Ensure alignment with organizational-wide marketing and communications strategic objectives.

Typical Responsibilities – Key End Results of Position:
1. Corporate Communications
• Lead in the development and implementation of Family Legacy Communications Strategy and plan in line with overall ministries guidelines and standards.
• Participate in the development of branding and corporate identity initiatives
• Provide strategic advice and support to Family Legacy leadership team in Zambia and manage risks related to communication and media work.
• Communicate Family Legacy programs achievements, lessons learnt and best practice in order to be salt and light (influence for transformation and God’s Glory) of the world;
• Ensure adherence to communication policies, protocols, standards and implement guidelines for producing communications content across Family Legacy.
• Lead in the design and the production of high-quality communication products including information packs, power point presentations, press releases, speeches and talking points, annual reports, organization profile, newsletters, photos and video and multimedia content.
• In liaison with program and sponsorship staff, lead the production of creative key messages appropriately tailored to external and internal audiences including through the production and dissemination of reports, the organization of events and conferences.
• Lead internal communication and keep staff regularly informed of up-to-date ministry developments at USA, country and community level through effective channels.
• Take full responsibility for performance management of all direct reports, work closely with them to define their performance objectives, mentor and focus their work to be in line with Family Legacy Christian values.
• Manage all external communication consultants and partners as required for the development of agreed outputs.
2. Digital Communications
• Develop a marketing, media and communications plan in collaboration with FLMI to convey the right messages to the targeted audiences using the right channels.
• Oversee the website content development and management to ensure it is relevant, accurate and up to date.
3. Campaigns
• In liaison with program, sponsorship and development staff in USA and Zambia, lead in the design and development of campaign materials in relation to Family Legacy vision and mission while ensuring relevance of content based on local context.
• Establish, strengthen and maintain strategic partnership and alliances with campaigns and development partners.
• Lead in the production and dissemination of information articles, papers and statements, key messages, fact sheets on the campaign themes as needed.
4. Media Relations
• Establish, strengthen and maintain strategic partnership with media and public relations partners in order to boost Family Legacy’s public image, profile and visibility in the country.
• Support the positioning of Family Legacy as a Christian charity, that exists to glorify God by equipping orphaned and vulnerable children in Zambia to realize their God-given potential, using targeted mass media both at country and local level.
5. Information and Knowledge Management
• In liaison with program staff, ensure the effective gathering, packaging, management and utilization of critical information required to achieve country program goals, external influence and external publications and inform strategic directions.
• Ensure that best practices, stories of change and case studies are produced and add and shared to support learning, fundraising and profiling with donors and sponsors.
• Ensures that proper systems and mechanisms are in place through which corporate communications and marketing products are properly documented, protected, shared and displayed as necessary.
• Ensure that user friendly systems or infrastructures are in place where ministry learning resources are shared.

Knowledge, Skills, and Required to Achieve Role’s Objectives
• Good understanding of child protection and development issues.
• Experience in developing and implementing communications strategies.
• Knowledge in digital communication and social media.
• People skills – able to interact, supervise, negotiate, influence, network, advocate and facilitate.
• Writing skills – able to write press releases, speeches and presentations.
• Event management skills.
• Takes initiative
• Analytical ability
• Team orientation
• Problem solving
• Multi-tasking

Educational Qualification and Experience
• Bachelor’s degree in Communication, Public Relations, Journalism, Media Studies, International Relations or Marketing.
• A relevant Masters’ Degree is an added advantage.
• At least 3-5 years of relevant working experience.
Closing date: 26th November 21. Only shortlisted candidates will be contacted.

Work Hours: 8

Experience in Months: 72

Level of Education: Bachelor Degree

Job application procedure
To apply for this job please visit forms.gle.

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