Background information about the job or company

The Deposit Mobilisation Manager drives sustainable deposit growth through strategy execution, product innovation, and digital adoption.

The role focuses on designing competitive savings and term deposit products and building an integrated transaction ecosystem to enhance customer convenience and deposit portfolio stability. It requires close collaboration with internal stakeholders to ensure operational readiness, effective marketing, and alignment with liquidity and cost-of-funds objectives.

The position also entails rigorous performance tracking, market research, and risk management to maintain compliance and competitiveness. Additionally, the role provides strategic insights to senior management, supports governance processes, and fosters a customer-centric culture that strengthens customer engagement and retention.

Responsibilities or duties

This position is responsible for the development, implementation, and continuous improvement of EFC’s deposit mobilisation programmes, initiatives, and campaigns.

The principal responsibilities are to:

1. Deposit Mobilisation Strategy Execution & Growth

• Work with Branch Managers, Relationship Managers, Branch Service Delivery Managers and the Digital Channels team to drive consistent deposit growth across all regions.
• Design and manage targeted acquisition campaigns and retention programmes to attract and maintain stable deposits.
• Conduct regular portfolio reviews to identify growth opportunities, product and segment performance, and emerging market needs.
• Leverage (and/or develop) existing partnerships with fintechs, payment service providers, and aggregators to expand deposit inflows through alternative channels.
• Leverage data analytics to identify high-potential customer segments and tailor acquisition strategies.

2. Product Optimisation & Delivery of Customer Value

• Lead product innovation by designing, enhancing, and pricing savings and term deposit products to meet evolving customer needs and remain competitive in the market.
• Champion digital adoption by promoting and driving usage of digital deposit channels, including mobile banking, agency banking, POS cash-in, and other emerging platforms.
• Drive growth of transaction value and volumes in EFC deposit accounts.
• Build a robust ecosystem within EFC to facilitate seamless B2B, B2C, B2P, C2B, and P2P transactions, ensuring deposit stability and customer convenience.
• Develop tailored solutions for key customer segments, leveraging data insights to create deposit products that enhance engagement and retention.
• Introduce loyalty programs or tiered benefits for long-term depositors to enhance retention.
• Collaborate with Risk and Compliance to ensure innovative products meet regulatory standards without compromising speed-to-market.

3. Coordination With Business Units & Stakeholder Management

• Work with Operations, Digital Channels, IT, and Finance to ensure operational readiness for deposit growth initiatives.
• Collaborate with Marketing to develop communication campaigns and customer engagement programmes.
• Align with Finance to ensure deposit mobilisation activities support liquidity management and cost of funds objectives.
• Facilitate regular communication and feedback loops between the branches and Head Office on matters related to deposit mobilisation.

4. Performance Tracking & Reporting

• Develop and implement weekly, monthly, and quarterly reporting on deposit performance, campaign outcomes, and strategic progress.
• Track deposit mobilisation KPIs and ensure targets are met per branch.
• Prepare analyses on competitive trends, interest rate sensitivity, customer behaviour, and funding mix.
• Implement dashboards for real-time monitoring of deposit trends and campaign effectiveness.

5. Research, Insights & Risk Management

• Conduct market research to understand customer preferences, competitor positioning, and opportunities for deposit growth.
• Benchmark against industry leaders and emerging trends to maintain competitive advantage.
• Identify risks affecting deposit stability (attrition, rate sensitivity, competitor pressure) and propose mitigation strategies.
• Ensure adherence to internal policies, regulatory requirements, AML/KYC standards, and industry best practices.

6. Support for Leadership & Strategic Governance

• Provide regular updates and presentations to Senior Management on deposit mobilisation performance.
• Support development and annual reviews of the Deposit Mobilisation Strategy.
• Implement initiatives that strengthen customer relationships and enhance the institution’s reputation and trustworthiness.
• Contribute to strategic planning sessions and provide insights on deposit mobilisation’s impact on liquidity and profitability.

Qualifications or requirements

The Deposit Mobilisation Manager must demonstrate strong experience in banking, business development, and customer engagement, with the ability to drive deposit growth through strategic and operational initiatives.

Education

• Bachelor’s Degree in Business Administration, Finance, Banking, Economics, Marketing, or related field.
• Professional certifications in banking, digital finance, sales, or marketing will be an added advantage.

Experience

• Minimum of three years’ experience in banking, business development, retail banking, or financial services.
• Demonstrated experience in deposit mobilisation, customer acquisition, sales leadership, or portfolio management.
• Experience working with MSMEs, corporate clients, or retail customer segments.

Core Competencies

• Strong understanding of banking and investment products, funding structures, and interest rate dynamics.
• Excellent stakeholder management and relationship-building skills.
• Strong analytical skills with ability to interpret portfolio trends and market data.
• Effective leadership and team coordination capabilities.
• Excellent planning, reporting, and organisational skills.
• Strong communication and presentation skills.
• High proficiency in Microsoft Excel, PowerPoint, and data analysis tools.

• Work with Branch Managers, Relationship Managers, Branch Service Delivery Managers and the Digital Channels team to drive consistent deposit growth across all regions.
• Design and manage targeted acquisition campaigns and retention programmes to attract and maintain stable deposits.
• Conduct regular portfolio reviews to identify growth opportunities, product and segment performance, and emerging market needs.
• Leverage (and/or develop) existing partnerships with fintechs, payment service providers, and aggregators to expand deposit inflows through alternative channels.
• Leverage data analytics to identify high-potential customer segments and tailor acquisition strategies.
• Lead product innovation by designing, enhancing, and pricing savings and term deposit products to meet evolving customer needs and remain competitive in the market.
• Champion digital adoption by promoting and driving usage of digital deposit channels, including mobile banking, agency banking, POS cash-in, and other emerging platforms.
• Drive growth of transaction value and volumes in EFC deposit accounts.
• Build a robust ecosystem within EFC to facilitate seamless B2B, B2C, B2P, C2B, and P2P transactions, ensuring deposit stability and customer convenience.
• Develop tailored solutions for key customer segments, leveraging data insights to create deposit products that enhance engagement and retention.
• Introduce loyalty programs or tiered benefits for long-term depositors to enhance retention.
• Collaborate with Risk and Compliance to ensure innovative products meet regulatory standards without compromising speed-to-market.
• Work with Operations, Digital Channels, IT, and Finance to ensure operational readiness for deposit growth initiatives.
• Collaborate with Marketing to develop communication campaigns and customer engagement programmes.
• Align with Finance to ensure deposit mobilisation activities support liquidity management and cost of funds objectives.
• Facilitate regular communication and feedback loops between the branches and Head Office on matters related to deposit mobilisation.
• Develop and implement weekly, monthly, and quarterly reporting on deposit performance, campaign outcomes, and strategic progress.
• Track deposit mobilisation KPIs and ensure targets are met per branch.
• Prepare analyses on competitive trends, interest rate sensitivity, customer behaviour, and funding mix.
• Implement dashboards for real-time monitoring of deposit trends and campaign effectiveness.
• Conduct market research to understand customer preferences, competitor positioning, and opportunities for deposit growth.
• Benchmark against industry leaders and emerging trends to maintain competitive advantage.
• Identify risks affecting deposit stability (attrition, rate sensitivity, competitor pressure) and propose mitigation strategies.
• Ensure adherence to internal policies, regulatory requirements, AML/KYC standards, and industry best practices.
• Provide regular updates and presentations to Senior Management on deposit mobilisation performance.
• Support development and annual reviews of the Deposit Mobilisation Strategy.
• Implement initiatives that strengthen customer relationships and enhance the institution’s reputation and trustworthiness.
• Contribute to strategic planning sessions and provide insights on deposit mobilisation’s impact on liquidity and profitability.

• Strong understanding of banking and investment products, funding structures, and interest rate dynamics.
• Excellent stakeholder management and relationship-building skills.
• Strong analytical skills with ability to interpret portfolio trends and market data.
• Effective leadership and team coordination capabilities.
• Excellent planning, reporting, and organisational skills.
• Strong communication and presentation skills.
• High proficiency in Microsoft Excel, PowerPoint, and data analysis tools.

• Bachelor’s Degree in Business Administration, Finance, Banking, Economics, Marketing, or related field.
• Professional certifications in banking, digital finance, sales, or marketing will be an added advantage.
• Minimum of three years’ experience in banking, business development, retail banking, or financial services.
• Demonstrated experience in deposit mobilisation, customer acquisition, sales leadership, or portfolio management.
• Experience working with MSMEs, corporate clients, or retail customer segments.